Results 81 - 90 of about 163: 
George Slefo / Ad Age:
IAB: search advertising on desktop saw its first-ever decline, falling 12% to $8.9B in first half of 2016, but mobile search advertising grew 105% to $7.4B   —  Digital advertising revenue surged to a new high of $32.7 billion for the first half of 2016, up 19% from last year's record $27.5 billion …
Nov 3, 2016, 7:15 AM - In context

Suman Bhattacharyya / Ad Age:
BIA/Kelsey forecasts digital ads will overtake traditional ads in local US markets by 2018   —  If there was any doubt that the future of local advertising is digital, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed …
Oct 27, 2016, 10:20 AM - In context

Sources: Pinterest building an Explore channel for publishers and brands to create multimedia posts, to test ad revenue potential with integrated video ad units   —  Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.
Oct 19, 2016, 8:50 AM - In context

Jeremy Barr / Ad Age:
Mashable appoints its first executive editor, former Vocativ Editor-in-Chief and Gawker editor Jessica Coen   —  Mashable, the 11-year-old publisher of news and entertainment content, has hired Jessica Coen as executive editor, it was announced Monday morning.
Oct 17, 2016, 11:25 AM - In context

Jeremy Barr / Ad Age:
The Atlantic will start giving ad-block users a choice of whitelisting the site or paying $3.99/month for an ad-free version of the site   —  The Atlantic would like to figure out a way to make some money off of the 8.5% of unique visitors to the magazine's website who use an ad-blocker.
Oct 17, 2016, 8:40 AM - In context

Jeremy Barr / Ad Age:
Time Inc. announces formation of 10 digital desks dedicated to business, sports, food, more; “multi-magazine hubs” will handle print production responsibilities   —  In a “progress report” memo to Time Inc. editorial staff, Chief Content Officer Alan Murray on Monday announced …
Sep 26, 2016, 3:25 PM - In context

Jeremy Barr / Ad Age:
Business Insider begins testing metered paywall with a small group of readers, will now force readers using ad blockers to whitelist site or pay subscription   —  Business Insider, according to co-founder and CEO Henry Blodget, has long harbored ambitions to create a dual-revenue business model …
Sep 26, 2016, 10:15 AM - In context

Anthony Crupi / Ad Age:
Rio Olympics brought $250M profit to NBC Universal due to 20% increase in ad sales, CEO Steve Burke says, despite ratings 15% lower than London Olympics   —  While the ratings for the 2016 Summer Olympics didn't quite measure up to NBC's early projections, the Peacock still managed to strut away …
Sep 15, 2016, 7:55 AM - In context

Jeremy Barr / Ad Age:
Time Inc.'s Chief Content Officer Alan Murray says he will probably continue to edit Fortune magazine until mid-2017, juggling the two roles in the meantime   —  On July 13, Time Inc. announced that Fortune editor Alan Murray would succeed Norman Pearlstine as the company's chief content officer …
Sep 13, 2016, 1:25 PM - In context

Carrie So / Ad Age:
Facebook Live's mid-roll ads resurrects a 20th century broadcast model in a 21st century social network, ignores changing viewing habits, rise of ad-blockers   —  Mid-Roll Video Ads Show a Disconnect With Changing Audience Habits  —  With Facebook announcing mid-roll ads for Facebook Live …
Aug 30, 2016, 8:50 AM - In context




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