Results 61 - 70 of about 163: 
George Slefo / Ad Age:
Verizon expects to resume buying video ads on YouTube after pulling them in March, under proviso third-party tests prove ads will not run near unsavoury content   —  Verizon said Tuesday that it will resume buying video ads on YouTube after a five-month break that was triggered by concerns …
Aug 17, 2017, 5:35 AM - In context

Garett Sloane / Ad Age:
Sources: Apple will allow top publishers to use their own tech, like Google's DoubleClick for Publishers, to deliver ads within the Apple News app   —  Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return …
Jul 5, 2017, 11:55 AM - In context

Anthony Crupi / Ad Age:
Megyn Kelly's interview with Alex Jones featured 17 paid ad spots compared with shows premiere which carried 34, and had 43% fewer viewers than inaugural show   —  After a week of controversy, chicanery and the sort of reflexive hand-wringing that accompanies any event that provides the media …
Jun 20, 2017, 7:35 AM - In context

George Slefo / Ad Age:
Google says it will preinstall an ad filter in Chrome starting early 2018 aimed at ads deemed “annoying” by the Coalition for Better Ads   —  Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday.
Jun 1, 2017, 4:55 PM - In context

Garett Sloane / Ad Age:
Grindr hires an editor-in-chief, Zach Stafford, for online magazine, Into, to cover LGBTQ issues, plans to hire at least four reporters and content producers   —  Grindr is signalling that it wants to get into the hard news business with an announcement this week that it hired an editor …
May 23, 2017, 8:00 PM - In context

George Slefo / Ad Age:
IAB: digital ad revenue grew 22% YoY to $72.5B in 2016, surpassing TV for the first time; idea that Google/Facebook ‘duopoly’ is driving ad growth is incorrect   —  Digital advertising saw $72.5 billion revenue in 2016, a 22% upswing from the previous year.
Apr 26, 2017, 2:55 PM - In context

George Slefo / Ad Age:
Google, Microsoft, major ad buyers and publishers coordinating on ad blocking plan, says Coalition for Better Ads' counsel, who expects a rollout by end-of-year   —  The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers.
Apr 20, 2017, 5:10 PM - In context

Garett Sloane / Ad Age:
Responding to advertiser exodus, YouTube tinkers with its ad system, and YouTube stars make less money   —  First they came for prank videos, then they came for sexy make-up tutorials, then they came for gamers, then they came for politics, weed and everyone — YouTube basically came for everyone.
Apr 2, 2017, 3:15 AM - In context

Jack Neff / Ad Age:
The source of recent stories about brands running ads beside extremist content is Eric Feinberg, a marketer with a patented solution to the problem   —  Major marketers' ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time.
Mar 27, 2017, 8:20 AM - In context

Advertising Age magazine names Digiday Executive Editor Brian Braiker as its new editor; in statement, he says the mag will now “broaden its scope”   —  Advertising Age has named Brian Braiker its next editor, succeeding Ken Wheaton, who left at the end of December.
Mar 22, 2017, 10:50 AM - In context




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