Results 51 - 60 of about 163: 
Garett Sloane / Ad Age:
Sources: HQ Trivia landed a $3M deal to promote three Warner Bros. movies, starting with Ready Player One, will announce $250K jackpot with sponsorship tie-in   —  The popular live game show app HQ Trivia has bagged its first sponsor in Warner Bros., which will lead to the biggest prize pool players …
Mar 25, 2018, 11:20 PM - In context

Sources: multiple brands are reviewing their relationship with Vice following December's NYT story, with one, Ally Financial, meeting the company this month   —  By Garett Sloane and Adrianne Pasquarelli.  —  Vice could be at risk of going from cool to creepy for brands concerned …
Jan 16, 2018, 1:05 PM - In context

Jeanine Poggi / Ad Age:
Dish Network teams up with Comscore to measure addressable ads across multiple platforms including desktop, mobile, smart TVs, and devices like Roku   —  Internet-enabled TV could be getting closer to making TV advertising smarter.  —  Dish Network is working with Comscore to measure …
Jan 5, 2018, 2:30 PM - In context

Garett Sloane / Ad Age:
Advertisers say Facebook plans to test pre-roll video ads for Watch shows after resisting the format   —  Facebook plans to test pre-roll video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.
Dec 1, 2017, 10:35 AM - In context

Garett Sloane / Ad Age:
Sources: Amazon is developing a free, ad-supported version of its Prime video streaming service and is considering giving content creators their own channels   —  Amazon is developing a free, ad-supported complement to its Prime streaming video service, according to people familiar with its plans.
Nov 13, 2017, 10:51 AM - In context

Jeanine Poggi / Ad Age:
ESPN is debuting a reimagined version of SportsCenter on Snapchat, with two episodes planned for each week day and one on Saturday and Sunday   —  ESPN is bringing “SportsCenter” to Snapchat.  —  A reimagined version of the iconic sports show will debut on Monday, with two episodes planned …
Nov 13, 2017, 7:30 AM - In context

George Slefo / Ad Age:
comScore and location data company PlaceIQ partner to help companies measure ad effectiveness by linking TV and digital ad spending with store visits   —  Measurement outfit ComScore and location data company PlaceIQ are teaming up in a bid to help marketers understand how well TV …
Oct 6, 2017, 5:05 AM - In context

Garett Sloane / Ad Age:
Twitter says it's expanding tweet limit to 280 characters from 140 as part of test for some users   —  Twitter's 140-character limit died today after a long battle with Facebook.  It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.
Sep 26, 2017, 5:08 PM - In context

Jeanine Poggi / Ad Age:
BuzzFeed launches AM to DM show on Twitter on Monday, echoing traditional morning TV shows, with 60 episodes planned through the end of the year   —  Megyn Kelly isn't the only one moving to mornings next week.  BuzzFeed debuts its Twitter morning show on Monday—and it will all look a whole lot like TV, including the ads.
Sep 23, 2017, 10:10 PM - In context

Jack Neff / Ad Age:
At a conference, P&G CBO Marc Pritchard calls on marketers and tech firms to reinvent digital ads, which average ~1.7 second view time, with focus on targeting   —  Marc Pritchard sees digital media players making progress on transparency and brand-safety, but the chief brand officer …
Sep 14, 2017, 7:55 AM - In context




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