Results 51 - 60 of about 160: 
Garett Sloane / Ad Age:
Advertisers say Facebook plans to test pre-roll video ads for Watch shows after resisting the format   —  Facebook plans to test pre-roll video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.
Dec 1, 2017, 10:35 AM - In context

Garett Sloane / Ad Age:
Sources: Amazon is developing a free, ad-supported version of its Prime video streaming service and is considering giving content creators their own channels   —  Amazon is developing a free, ad-supported complement to its Prime streaming video service, according to people familiar with its plans.
Nov 13, 2017, 10:51 AM - In context

Jeanine Poggi / Ad Age:
ESPN is debuting a reimagined version of SportsCenter on Snapchat, with two episodes planned for each week day and one on Saturday and Sunday   —  ESPN is bringing “SportsCenter” to Snapchat.  —  A reimagined version of the iconic sports show will debut on Monday, with two episodes planned …
Nov 13, 2017, 7:30 AM - In context

George Slefo / Ad Age:
comScore and location data company PlaceIQ partner to help companies measure ad effectiveness by linking TV and digital ad spending with store visits   —  Measurement outfit ComScore and location data company PlaceIQ are teaming up in a bid to help marketers understand how well TV …
Oct 6, 2017, 5:05 AM - In context

Garett Sloane / Ad Age:
Twitter says it's expanding tweet limit to 280 characters from 140 as part of test for some users   —  Twitter's 140-character limit died today after a long battle with Facebook.  It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.
Sep 26, 2017, 5:08 PM - In context

Jeanine Poggi / Ad Age:
BuzzFeed launches AM to DM show on Twitter on Monday, echoing traditional morning TV shows, with 60 episodes planned through the end of the year   —  Megyn Kelly isn't the only one moving to mornings next week.  BuzzFeed debuts its Twitter morning show on Monday—and it will all look a whole lot like TV, including the ads.
Sep 23, 2017, 10:10 PM - In context

Jack Neff / Ad Age:
At a conference, P&G CBO Marc Pritchard calls on marketers and tech firms to reinvent digital ads, which average ~1.7 second view time, with focus on targeting   —  Marc Pritchard sees digital media players making progress on transparency and brand-safety, but the chief brand officer …
Sep 14, 2017, 7:55 AM - In context

George Slefo / Ad Age:
Verizon expects to resume buying video ads on YouTube after pulling them in March, under proviso third-party tests prove ads will not run near unsavoury content   —  Verizon said Tuesday that it will resume buying video ads on YouTube after a five-month break that was triggered by concerns …
Aug 17, 2017, 5:35 AM - In context

Garett Sloane / Ad Age:
Sources: Apple will allow top publishers to use their own tech, like Google's DoubleClick for Publishers, to deliver ads within the Apple News app   —  Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return …
Jul 5, 2017, 11:55 AM - In context

Anthony Crupi / Ad Age:
Megyn Kelly's interview with Alex Jones featured 17 paid ad spots compared with shows premiere which carried 34, and had 43% fewer viewers than inaugural show   —  After a week of controversy, chicanery and the sort of reflexive hand-wringing that accompanies any event that provides the media …
Jun 20, 2017, 7:35 AM - In context

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