Results 21 - 30 of about 160: 
Garett Sloane / Ad Age:
Walmart announces the Vudu Audience Extension network, which will allow advertisers to buy campaigns through Vudu that will also run on other streaming services   —  Retailer wants to reach more shoppers via over-the-top TV — Walmart, in a bid to grow an advertising business with the clout …
May 2, 2019, 6:05 PM - In context

Garett Sloane / Ad Age:
Snap hires Kenny Mitchell, VP of brand content at McDonald's, as its first chief marketing officer as it rolls out a new ad campaign to promote its Android app   —  Snapchat, in the middle of an executive leadership overhaul, selected a new CMO, Kenny Mitchell, who came from McDonald's and Gatorade.
Apr 25, 2019, 3:00 PM - In context

ComScore's CEO Bryan Wiener and President Sarah Hofstetter step down after less than a year in those positions, citing differences with the company's board   —  CEO Bryan Wiener and President Sarah Hofstetter will depart  —  ComScore's top two executives have abruptly left the company …
Mar 31, 2019, 10:20 PM - In context

Jack Neff / Ad Age:
MRC releases its draft version of cross-media audience measurement standards for video, opens a 60-day public comment period, expects final version by Q3 2019   —  Ratings for individual commercials and duration-adjusted views part of MRC draft  —  The Media Rating Council has issued …
Mar 28, 2019, 3:30 AM - In context

Garett Sloane / Ad Age:
Snapchat has started brokering deals between influencers and brands, with a focus on those creating AR content, in a bid to retain creators using its platform   —  Right around Cyrene Quiamco's 30th birthday, Snapchat came through with a gift: a brand hookup.
Mar 20, 2019, 12:10 AM - In context

Orla McCaffrey / Ad Age:
Report: US esports ad revenue to reach $178M in 2019, up 25%, and $213M in 2020; 30.3M people in US will watch esports at least once a month in 2019, up 18% YoY   —  Brands are drawn to the younger audiences  —  As esports keeps creeping towards the mainstream, more brands are jumping in.
Mar 14, 2019, 1:10 PM - In context

Jeanine Poggi / Ad Age:
NBC Universal, CBS, Disney Media Networks, Discovery, AMC, and others launch Project OAR, a consortium to establish an open standard in addressable advertising   —  NBCU, Turner, CBS, Disney, among media companies forming yet another industry consortium  —  Yet another consortium …
Mar 13, 2019, 8:30 AM - In context

Garett Sloane / Ad Age:
Sources: Facebook is working with some media partners to test connecting third-party ad tech, like Google Ad Manager, to Watch   —  Media partners could use Google and other ad tech to control advertising on the video service  —  Facebook wants to be friendlier to TV networks …
Feb 15, 2019, 2:05 PM - In context

Anthony Crupi / Ad Age:
Nielsen C3 primetime ratings for ABC, CBS, NBC, and Fox dropped 11% YoY for Q4 2018 in the 18-49 age group, with a 27% drop in the same period since 2016   —  The big four networks have seen many of their demographically desirable viewers disappear  —  As younger viewers continue …
Jan 29, 2019, 7:50 PM - In context

Garett Sloane / Ad Age:
HQ Trivia postpones rollout of its premier HQ Words gameshow and Google ad campaign until later this week; sources say the company had ~$10M ad revenue in 2018   —  Founder's death causes company to reschedule  —  HQ Trivia plans to run its regularly scheduled game on Monday evening …
Dec 18, 2018, 12:40 PM - In context




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