Results 1 - 10 of about 163: 
Luke Guillory / Ad Age:
GroupM: in 2020, print ad spend to drop 26%, digital advertising 3%, TV advertising 7%; SVOD like Hulu and Roku to grow 15% in 2021   —  Sustained advertising by marketers is helping to cushion the pandemic's impact  —  Although the COVID-19 pandemic has triggered the worst economic decline since …
Jun 17, 2020, 3:40 AM - In context

Jeanine Poggi / Ad Age:
Disney to launch Disney Hulu XP, which will allow advertisers to make one buy across its entire digital portfolio and curb how often users see the same ads   —  The Mouse House's upfront pitch includes products that streamline digital ad buying  —  This will be the first upfront selling season …
Jun 5, 2020, 12:10 PM - In context

Jeanine Poggi / Ad Age:
Roku to retool advertisers' social media ads into 15-second spots and guarantee that advertisers only pay for households they don't reach on linear TV   —  Streamer will guarantee brands reach audiences they aren't reaching on TV  —  Roku is offering advertisers new services to help them revamp …
May 26, 2020, 12:00 PM - In context

George P. Slefo / Ad Age:
Despite increased traffic, publishers' ad revenue is down partially because ad tech companies blacklist coronavirus content in the name of brand safety   —  The inability to monetize pandemic coverage is thwarting publishers' ability to fund the news, media outlets say
Mar 20, 2020, 3:35 PM - In context

Jeanine Poggi / Ad Age:
NBC, CBS, and WarnerMedia cancel live upfronts, the events scheduled through mid-May to entice advertisers, due to COVID-19; they will stream or televise events   —  They will stream their events instead, while NBC will also televise its presentation  —  NBCUniversal, CBS and WarnerMedia …
Mar 12, 2020, 4:20 PM - In context

New York Times Magazine leads Ellies with 10 nominations, a record for the title; NY Magazine gets nine, Nat Geo eight, Bon Appetit and the New Yorker six each   —  The Times Magazine, New York Mag and Nat Geo shine in the finalist phase of the Ellies  —  A magazine published by a newspaper …
Feb 7, 2020, 9:55 AM - In context

George P. Slefo / Ad Age:
App Annie: total time spent on TikTok grew 375% YoY in the US to 85M hours in 2019; China accounted for 80% of the 65B hours spent on the platform globally   —  TikTok also sees 375 percent growth in the U.S.  —  TikTok saw explosive growth in the U.S. in 2019, growing 375 percent year …
Jan 22, 2020, 5:00 AM - In context

Bradley Johnson / Ad Age:
Since 2009, internet media's share of US media jobs has risen from 11% to 36%, while newspapers' share fell from 35% to 17% and magazines' from 16% to 11%   —  Overall, U.S. media employment has fallen by 20,000 jobs since 2009.  What's up?  Internet jobs.  What's down?  Everything else
Jan 4, 2020, 5:25 PM - In context

George P. Slefo / Ad Age:
Spotify will suspend political ads in early 2020, citing the lack of tools to review them; source: political ads are not a significant source of its revenue   —  Presidential hopeful Bernie Sanders and the RNC are among Spotify advertisers  —  Spotify is suspending the sale of political advertising …
Dec 27, 2019, 12:15 PM - In context

I-Hsien Sherwood / Ad Age:
For ad agencies, the 2010s weren't as bloody as the 2008 recession, but plenty of them failed or were absorbed including Young & Rubicam and J. Walter Thompson   —  Economic turmoil, internal strife, poor management or just bad luck meant the end of these shops
Dec 27, 2019, 9:05 AM - In context

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