Results 51 - 60 of 77: 
Mathew Ingram / GigaOM:
Back to the future: Is media returning to the 19th century?   —  In a series of articles looking at the evolution of media in a digital age, The Economist comes to the conclusion that new media — and in particular the explosion of blogs and other social media tools like Twitter and Facebook …
Jul 8, 2011, 1:50 PM - In context

Ellie Behling / eMedia Vitals:
Editors as the new audience specialist   —  I recently met an audience development manager at a major B2B media company, who explained his job to this effect: “We're the ones who get the audience for those of you in editorial to write about.”  —  When you put it that way, it intrigued me.
Jun 30, 2011, 12:05 PM - In context

Steve Buttry / The Buttry Diary:
Confessions (strategies) of a branded journalist (or a journalist with a reputation, if you prefer)   —  Update: Joe Grimm is leading a workshop on building your personal brand.  —  Much of last week's discussion of journalistic “branding” focused on whether journalists should engage in something that sounds so much like marketing.
Jun 29, 2011, 2:45 AM - In context

Mathew Ingram / GigaOM:
Note to media: We are all brands now, so get used to it   —  There's been a lot of talk about “branding” and new media lately, sparked in part by Washington Post columnist Gene Weingarten's recent anti-branding rant, in which the veteran journalist said that branding is “ruining journalism.”
Jun 27, 2011, 3:55 PM - In context

Mathew Ingram / GigaOM:
Future of media: Community is your new business model   —  As media companies try desperately to solve their revenue problems by launching paywalls and subscription iPad apps, too few are looking at how connecting with their community (or communities) can help.
Jun 15, 2011, 2:35 PM - In context

Mathew Ingram / GigaOM:
Future of media: This is no time for incrementalism   —  In a recent piece for Forbes magazine, Washington Post managing editor Raju Narisetti looks at the challenges that mainstream media of all kinds are facing — falling circulation, the gap between traditional print advertising …
Jun 12, 2011, 11:25 PM - In context

Jeff Sonderman / Poynter:
Publishers turn to digital business services to offset declining ad revenue   —  News publishers have had to develop a number of new digital capabilities in recent years, such as online advertising, social media, search-engine optimization, email marketing, video production, Web design and mobile app development.
May 26, 2011, 1:30 PM - In context

Mathew Ingram / GigaOM:
News Editors Still Don't Want Journalists to Be Human   —  The American Society of News Editors has come out with an overview of social-media policies at news organizations across the U.S. — including Bloomberg, which we wrote about recently as an example of a company that still …
May 12, 2011, 8:40 PM - In context

Mathew Ingram / GigaOM:
Future of Media: Lots of Questions, But No Easy Answers   —  The Columbia School of Journalism released a massive report on Tuesday that looks at the current landscape of digital media — the small and the large, the mainstream and the alternative — and finds what will come as no surprise …
May 11, 2011, 12:15 AM - In context

Mathew Ingram / GigaOM:
Social Media Policies: Let's Talk About What You Should Do   —  Social media tools like Twitter and Facebook have been around for several years now, but some media organizations are still just getting around to figuring out how to handle them — and in many cases, as we've written before …
May 3, 2011, 10:50 PM - In context

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