Results 1 - 10 of 46: 
Amy Gesenhues / Marketing Land:
MediaRadar: YouTube 2018 ad revenue rose 11% YoY, as media and entertainment companies brought in 30%+ of ad revenue and Geico and Samsung accounted for 11.5%   —  YouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar.  —  YouTube saw a 51 percent ad renewal …
Feb 1, 2019, 5:20 PM - In context

Ginny Marvin / Marketing Land:
DoubleClick announces advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud, TuneIn, and soon Pandora   —  Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.
May 31, 2018, 7:30 AM - In context

Ginny Marvin / Marketing Land:
Reddit to launch native promoted posts on iOS on March 19, on Android in coming weeks, and says mobile apps account for 41% of time spent across platforms   —  The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.
Mar 17, 2018, 9:40 AM - In context

Tim Peterson / Marketing Land:
Facebook will count organic reach impressions only when a Page post actually appears on a person's screen starting next week   —  Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to build.
Feb 9, 2018, 12:30 PM - In context

Tim Peterson / Marketing Land:
Facebook rolls out Custom Audience tool that lets advertisers target users who interacted with physical store, called a business office, more   —  Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.  —  Facebook is making it easier for brands …
Sep 21, 2017, 3:00 PM - In context

Tim Peterson / Marketing Land:
How media companies including Bustle, New Form Digital, and WeBuyGold are creating episodic series for Instagram Stories   —  Bustle, New Form Digital and WeBuyGold have started producing original programs for Facebook's other fledgling video service.  —  At the same time as Facebook …
Sep 6, 2017, 5:55 AM - In context

Tim Peterson / Marketing Land:
Facebook starts offering in-stream-only video ad units that will play as users watch videos on Facebook   —  Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
Aug 17, 2017, 3:50 PM - In context

Tim Peterson / Marketing Land:
Snapchat launches its Snap Publisher self-serve ad creation tool, which can convert horizontal videos and websites into vertical video ads   —  Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat's computer vision technology do the work.
Jul 17, 2017, 8:05 PM - In context

Tim Peterson / Marketing Land:
Facebook now lets all Audience Network publishers insert ads under “Related Articles” at the bottom of Instant Articles   —  All publishers in Facebook's ad network can now feature ads within “Related Articles” sections at the bottom of their Instant Articles.
Jun 8, 2017, 4:50 PM - In context

Tim Peterson / Marketing Land:
Twitter lets you see which advertisers are targeting you, opt out from individual interest categories, and will remove support for Do Not Track on June 18   —  As it begins to store people's off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.
May 18, 2017, 7:30 AM - In context




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