One result: 
Erica Sweeney / Marketing Dive:
Magna US ad spending forecast for 2018: digital ad spending will grow 16% to $106B, OTT TV will increase 40% to $2B, and linear TV spending will grow 1%   —  Dive Brief:  — Ad spending on over-the-top (OTT) TV is expected to increase 40% to $2 billion in 2018, according to a fall update to Magna's U.S. ad forecasts for 2018.
Sep 25, 2018, 6:40 PM - In context




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