Results 1 - 10 of 25: 
Amy He / eMarketer:
In 2019 US consumers will, for the first time, spend more time using their mobile devices than watching TV   —  For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.
Jun 5, 2019, 5:20 PM - In context

Ross Benes / eMarketer:
Ad spending on private marketplaces will overtake open exchanges in 2020 as both publishers and advertisers seek more control of context in which ads appear   —  Advertiser investment in private marketplaces (PMPs) has risen over the past several years thanks to ongoing issues of ad quality …
May 10, 2019, 11:55 AM - In context

Blake Droesch / eMarketer:
eMarketer expects Amazon Music will pass 35M MAUs in the US this year, up 17.7% YoY, growing faster than any other digital audio service in its forecast   —  Amazon Music will cross 35 million monthly listeners in the US this year.  At a growth rate of 17.7% year over year …
Mar 31, 2019, 1:25 AM - In context

eMarketer predicts that US digital ad spending will surpass traditional in 2019, growing 19% YoY to $129.34B, of which mobile will account for ~$87B   —  Amazon's ad business to grow more than 50%, taking bite out of duopoly  —  This year will mark a major milestone in the world of advertising.
Feb 20, 2019, 7:40 AM - In context

eMarketer forecast: video ad spending in the US will grow ~30% to $27.82B in 2018, making up 25% of US digital ad spending, with Facebook capturing ~24.5% of it   —  Facebook dominates with a quarter share  —  This year will mark a milestone for digital video advertising in the US, according to eMarketer's latest ad spending forecast.
Oct 9, 2018, 8:45 AM - In context

eMarketer forecast: US TV ad spend will slip 0.5% YoY to $69.9B in 2018, will be less than 25% of total ad spend by 2022; digital to rise 18.7% YoY to $107.3B   —  TV ad spending will continue its decline this year, according to eMarketer's latest US advertising forecast.
Mar 28, 2018, 7:55 AM - In context

eMarketer estimates Google and Facebook will capture 56.8% of US digital ad investment in 2018, down from 58.5% last year, as Amazon and Snapchat grow quickly   —  Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat …
Mar 19, 2018, 12:10 PM - In context

YouGov survey finds 61% of people trust ads they see, an 11% jump from March 2014; 72% say ads are “honest”, a 16% increase over past three years   —  Consumers say they trust ads, new survey finds  —  Trust in key institutions has plummeted in the US, but a new survey finds significantly …
Mar 28, 2017, 4:55 AM - In context

New report estimates Netflix will have almost 70M subscribers by year-end, up 28% from end-2014, with Europe driving the expansion   —  Europe Helps Drive Netflix Subscriptions Worldwide  —  EU-5 residents will be key to regional growth  —  Netflix, the subscription video …
Jul 10, 2015, 2:40 PM - In context

Study: 55% of podcast listeners use mobile; weekly listeners average six podcasts per week   —  Podcasts Reach Fans' Ears via Mobile  —  Weekly podcasters listen to an average of six podcasts per week  —  Digital audio consumption is moving to mobile. eMarketer estimates that this year …
Mar 20, 2015, 12:40 AM - In context

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