Results 1 - 10 of about 742: 
Jason Lynch / Adweek:
Hulu is rolling out ads aimed at binge watching; advertisers can offer later episodes ad-free or nod to viewing time by pitching a service like food delivery   —  Streaming service orders Nicole Kidman series based on book from Big Little Lies author  —  As Hulu's subscriber base expands yet again …
May 1, 2019, 10:30 PM - In context

Kelsey Sutton / Adweek:
Vice to consolidate its 12+ digital brands under Vice.com with some, like Broadly, folded into the site and others, like Motherboard, with dedicated verticals   —  It's also rolling out its own audience measurement and new blacklist policy  —  As part of a larger redesign and streamlining …
May 1, 2019, 1:05 PM - In context

A.J. Katz / TVNewser:
Greta Van Susteren joins Gray Television, a network of local TV stations in 91 markets, as chief national political analyst   —  You've seen Greta Van Susteren on cable news for decades, and now roughly 1/4 of U.S. TV households will be able to see her on local news.
Feb 28, 2019, 1:00 PM - In context

David Cohen / Adweek:
MediaRadar estimates 1,400+ companies ran Snapchat ads in 2018, way below other social platforms; source says estimate is too low given formats like AR lenses   —  MediaRadar said over 1,400 companies ran ads on the platform in 2018  —  More than 1,400 companies advertised on Snapchat during 2018 …
Feb 7, 2019, 12:05 AM - In context

David Cohen / Adweek:
Reddit launches cost-per-click ads following a months-long beta with 50+ advertisers, saying it's Reddit's first foray into performance-driven ad bidding   —  They announced their new initiative on Wednesday  —  Reddit is making what it calls its first foray into performance-driven ad bidding …
Jan 30, 2019, 3:30 PM - In context

Sara Jerde / Adweek:
Condé Nast's Bon Appétit, an ad-supported streaming channel on Apple TV, Amazon Fire TV, Android TV and Roku, to launch on February 21   —  Coming to Apple TV, Amazon Fire TV, Android TV and Roku  —  Bon Appétit knows it has viewers who fall down the rabbit hole watching Brad …
Jan 26, 2019, 10:25 AM - In context

Jason Lynch / Adweek:
Super Bowl ad inventory is “over 90% sold”, CBS ad sales chief Jo Ann Ross says; prices are $5M+ for a 30-second spot   —  Title sponsors secured for each pre- and postgame hour  —  CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year.
Jan 10, 2019, 5:45 PM - In context

Sara Jerde / Adweek:
Dow Jones Media Group publisher and EVP Almar Latour says the group has been renamed to Barron's Group because the Barron's name resonates   —  'We've seen the Barron's name resonate'  —  More than two years after Dow Jones Media Group formed to boost a collection of brands' visibilities …
Dec 20, 2018, 8:35 AM - In context

Jason Lynch / Adweek:
Nielsen's new CEO David Kenny addresses critics' claims that the company is not moving fast enough and talks about its future in his first interview   —  David Kenny talks strategy in his first interview since joining  —  As Nielsen's new CEO, David Kenny, settles into his job, he says he's all ears.
Dec 19, 2018, 5:50 AM - In context

Patrick Kulp / Adweek:
NBCUniversal debuts a machine learning tool to help brands place ads around scenes relevant to their product, by analyzing scripts, CC data, visual descriptors   —  The tool identifies places for brands to buy spots in more opportune times  —  The next time you see, say …
Nov 26, 2018, 1:30 PM - In context




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