Results 1 - 10 of 22: 
Sarah Sluis / AdExchanger:
New York Post CEO Sean Giancola plans to diversify revenue with a commerce program to recommend products and a digital subscription launching later this year   —  The New York Post promoted Sean Giancola to publisher and CEO in January after Jesse Angelo left the company.
May 30, 2019, 5:20 PM - In context

Ryan Joe / AdExchanger:
AT&T's Xandr unveils Community, a video ad marketplace for WarnerMedia and other publishers to sell ads across all channels: mobile, desktop, OTT, and linear   —  AT&T's ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data …
May 15, 2019, 11:40 AM - In context

Alison Weissbrot / AdExchanger:
Podcast hosting and analytics platform Acast acquires Pippa, another podcast hosting and analytics platform that works with independent creators   —  The podcast industry is in flux, with more content moving behind paywalls and under big streaming platforms.
Apr 25, 2019, 7:55 PM - In context

Alison Weissbrot / AdExchanger:
Product manager says Google is building a podcast app and hopes to surface podcasts in search results by using speech-to-text to understand audio content   —  Google, a sleeping giant in the podcast space, is starting to open its eyes and stretch.  —  Since launching its native podcast app …
Mar 8, 2019, 7:05 PM - In context

Sarah Sluis / AdExchanger:
Q&A with Bloomberg Media's global chief revenue officer Keith Grossman on the pub's digital media strategy, Twitter, TicToc, advertising, subscriptions, more   —  Name a trend in digital media, and Bloomberg's tried it in the past year: digital subscriptions, live events …
Oct 20, 2018, 8:50 AM - In context

Alison Weissbrot / AdExchanger:
AT&T consolidates its advertising businesses under the banner of Xandr, inks deals with Altice USA and Frontier to aggregate and sell their TV inventory   —  Two multibillion-dollar acquisitions and one Justice Department lawsuit later, AT&T's advertising and analytics unit finally has a name: Xandr.
Sep 27, 2018, 4:15 AM - In context

Sarah Sluis / AdExchanger:
WaPo researchers build Rhapsocord, a dynamic ad insertion tool for podcasts being tested in-house, as a step toward self-serve podcast ads or programmatic audio   —  Inserting fresh ads into podcasts is challenging and time-consuming.  —  An online article loads fresh ads every time a page loads.
Jul 9, 2018, 3:55 PM - In context

Alison Weissbrot / AdExchanger:
BBC to test audio ads for the first time, will partner with Swedish podcast platform Acast to sell ads for podcasts outside of the UK   —  The BBC is testing audio ads for the first time in its 96-year history.  —  The British broadcasting giant is partnering with podcast platform Acast …
May 2, 2018, 1:10 PM - In context

Kelly Liyakasa / AdExchanger:
Viacom makes new deal with Comcast's advanced ads unit, FreeWheel, to manage inventory for live TV, set-top boxes, and VOD to better compete with DoubleClick   —  Viacom on Monday formed a multi-year agreement with Comcast's advanced ads business, FreeWheel, to expand its use of the tech platform.
Apr 23, 2018, 4:00 PM - In context

Allison Schiff / AdExchanger:
35 publishers including Hearst, WaPo, and NBCU are trying TrustX, a programmatic ad exchange with impressions, audited by Moat, eclipsing 1B so far this month   —  When TrustX launched in September, David Kohl was nervous.  —  “One of the fears is that we would find ourselves in a situation …
Nov 28, 2017, 1:50 PM - In context




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