Results 1 - 10 of 19: 
Alison Weissbrot / AdExchanger:
Product manager says Google is building a podcast app and hopes to surface podcasts in search results by using speech-to-text to understand audio content   —  Google, a sleeping giant in the podcast space, is starting to open its eyes and stretch.  —  Since launching its native podcast app …
Mar 8, 2019, 7:05 PM - In context

Sarah Sluis / AdExchanger:
Q&A with Bloomberg Media's global chief revenue officer Keith Grossman on the pub's digital media strategy, Twitter, TicToc, advertising, subscriptions, more   —  Name a trend in digital media, and Bloomberg's tried it in the past year: digital subscriptions, live events …
Oct 20, 2018, 8:50 AM - In context

Alison Weissbrot / AdExchanger:
AT&T consolidates its advertising businesses under the banner of Xandr, inks deals with Altice USA and Frontier to aggregate and sell their TV inventory   —  Two multibillion-dollar acquisitions and one Justice Department lawsuit later, AT&T's advertising and analytics unit finally has a name: Xandr.
Sep 27, 2018, 4:15 AM - In context

Sarah Sluis / AdExchanger:
WaPo researchers build Rhapsocord, a dynamic ad insertion tool for podcasts being tested in-house, as a step toward self-serve podcast ads or programmatic audio   —  Inserting fresh ads into podcasts is challenging and time-consuming.  —  An online article loads fresh ads every time a page loads.
Jul 9, 2018, 3:55 PM - In context

Alison Weissbrot / AdExchanger:
BBC to test audio ads for the first time, will partner with Swedish podcast platform Acast to sell ads for podcasts outside of the UK   —  The BBC is testing audio ads for the first time in its 96-year history.  —  The British broadcasting giant is partnering with podcast platform Acast …
May 2, 2018, 1:10 PM - In context

Kelly Liyakasa / AdExchanger:
Viacom makes new deal with Comcast's advanced ads unit, FreeWheel, to manage inventory for live TV, set-top boxes, and VOD to better compete with DoubleClick   —  Viacom on Monday formed a multi-year agreement with Comcast's advanced ads business, FreeWheel, to expand its use of the tech platform.
Apr 23, 2018, 4:00 PM - In context

Allison Schiff / AdExchanger:
35 publishers including Hearst, WaPo, and NBCU are trying TrustX, a programmatic ad exchange with impressions, audited by Moat, eclipsing 1B so far this month   —  When TrustX launched in September, David Kohl was nervous.  —  “One of the fears is that we would find ourselves in a situation …
Nov 28, 2017, 1:50 PM - In context

Allison Schiff / AdExchanger:
Tencent announces suite of ad options for WeChat designed for Western brands and ad agencies, has tentative plans for self-serve ads within six months   —  Chinese tourists spent $35 billion dollars in the US in 2016.  WeChat parent company Tencent rolled out a suite of advertising tools …
Sep 21, 2017, 10:55 AM - In context

Alison Weissbrot / AdExchanger:
HowStuffWorks is spinning off from parent company System1 as an independent podcast network with a $15M Series A investment from The Raine Group   —  Digital media publisher HowStuffWorks is spinning out from parent company System1 as an independent podcast network with a $15 million Series …
Aug 31, 2017, 2:25 PM - In context

Kelly Liyakasa / AdExchanger:
Genesis Media, a publisher analytics and data science company, has merged with video ad platform Altitude Digital   —  Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital.  —  The combined entity will do business as Genesis Media.  Details of the transaction were not disclosed.
Aug 11, 2017, 5:35 AM - In context




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