Results 1 - 10 of about 972: 
Bradley Johnson / Ad Age:
Magna forecasts US media net ad revenue to grow 4.1% to $221.6B in 2019 and 6.2% to $235.4B in 2020, expects political ad spending to generate $5B in 2020   —  IPG's Magna raises 2019 U.S. ad projection to 4.1 percent from 3.0 percent  —  What recession?  Magna just raised its ad forecasts for 2019 and 2020.
Sep 21, 2019, 4:45 PM - In context

Ann-Christine Diaz / Ad Age:
A former chief creative officer of The Martin Agency is suing Adweek, a former editor, and the anonymous Instagram account Diet Madison Avenue for defamation   —  Suit seeks $25 million; attorney says plaintiff plans to also take legal action against his former employer and parent Interpublic Group
Sep 20, 2019, 5:50 PM - In context

Anthony Crupi / Ad Age:
Nielsen: Thursday's NFL kickoff game drew a three-year ratings high for NBC, averaging 22M viewers; NBC streaming added another 627K viewers   —  Packers-Bears grudge match helps NBC scare up its biggest opening night since 2016  —  Thursday night's NFL Kickoff Game wasn't exactly one for the ages …
Sep 6, 2019, 6:45 PM - In context

Ethan Jakob Craft / Ad Age:
Study: 85% of consumers listen to a radio broadcast at least once a week; 69% of consumers listen to radio daily compared to 34% for audio streaming services   —  In the U.S., radio is still king, but podcasts and streaming services are gaining ground  —  Millennial audio consumption …
Jun 22, 2019, 10:25 AM - In context

Adrianne Pasquarelli / Ad Age:
Retailer REI is launching a quarterly print magazine in partnership with Hearst this fall and is investing $100K in local nonprofit news sites via NewsMatch   —  Retailer is working with Hearst on a new quarterly called Uncommon Path  —  No stranger to the unconventional, REI is at it again …
Jun 21, 2019, 9:45 AM - In context

Jeanine Poggi / Ad Age:
Comcast joins Cox and Charter in urging the TV industry to expand addressable advertising, the ability for marketers to deliver ads at the household level   —  Comcast is working with Cox and Charter to open up more addressable inventory  —  Over 1,000 Cannes attendees woke up Tuesday morning …
Jun 18, 2019, 1:30 PM - In context

Jeanine Poggi / Ad Age:
Interview with CBS News president Susan Zirinsky on her start at CBS, how the position of women has evolved, and how fear makes her a better executive   —  Network's first female news president talks MeToo, Deep Throat and her time on the frontlines  —  Despite being on the frontlines …
Jun 2, 2019, 5:20 PM - In context

Garett Sloane / Ad Age:
Roku launches tool that uses data from its 29M users to show advertisers how many more people they could reach by shifting budgets from linear to OTT TV   —  The over-the-top streamer is releasing a new measurement tool meant to entice ad budgets away from traditional TV
May 22, 2019, 10:45 AM - In context

Garett Sloane / Ad Age:
Walmart announces the Vudu Audience Extension network, which will allow advertisers to buy campaigns through Vudu that will also run on other streaming services   —  Retailer wants to reach more shoppers via over-the-top TV — Walmart, in a bid to grow an advertising business with the clout …
May 2, 2019, 6:05 PM - In context

Garett Sloane / Ad Age:
Snap hires Kenny Mitchell, VP of brand content at McDonald's, as its first chief marketing officer as it rolls out a new ad campaign to promote its Android app   —  Snapchat, in the middle of an executive leadership overhaul, selected a new CMO, Kenny Mitchell, who came from McDonald's and Gatorade.
Apr 25, 2019, 3:00 PM - In context

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