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3:55 AM ET, June 4, 2018

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 Top News: 
Adrianne Jeffries / New York Magazine:
How Right Media, a New York-based adtech company, built the first internet ad exchange in 2005 and gave birth to programmatic advertising  —  In celebration of New York Magazine's 50th anniversary, this series, which will continue through October 2018, tells the stories behind key moments that shaped the city's culture.
The Guardian:
How media avoided amplifying extremists' voices in the past, and why todays newsrooms should reconsider “strategic silence” to avoid radicalizing readers  —  When confronted with white supremacists, newspaper editors should consider ‘strategic silence’
Laura Hazard Owen / Nieman Lab:
Profile of Verificado 2018, a fact checking service for Mexico's elections, where WhatsApp users send in information to verify and receive individual replies  —  “Instead of using broadcast to spread our debunks, we opted for an individual relationship.”  —  The growing stream of reporting …
Max Willens / Digiday:
Delivering exclusive or early-access podcasts is expensive, labor-intensive, or leaky as dominant platforms by Apple and Google don't support paywalling content  —  In theory, premium podcasts should be a great tool for publishers that want to retain and grow their subscriber bases.
Columbia Journalism Review:
Bill Grueskin, Felix Salmon, and Alexandria Neason reconsider the age-old question of whether we need journalism schools; all say high costs must be weighed  —  One of the things we teach in journalism school is the need to scrutinize your sources' motives.  Why are these people talking to you?
Lucinda Southern / Digiday:
UK trade body AOP data found 29.9% of ad impressions on desktop blocked, down from 31.7% at mid-2016 high, calculating a nearly £14M revenue loss over 12 months  —  The General Data Protection Regulation may have usurped the threat of ad blocking in alarming media headlines lately …
Daniel Funke / Poynter:
In countries without press freedom, fact-checking efforts are stymied by distrust of fact-checkers living abroad, small audiences, lack of access to information  —  TORONTO — When he talks about fact-checking, Farhad Souzanchi alternates between a stony face and wide grin.
Discussion: @benweinthal
 
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 More News: 
Matthew Lynley / TechCrunch:
Pinterest says it will make it possible for advertisers to show promoted videos that take up the width of the screen
Gene Maddaus / Variety:
Netflix sues Relativity Media, claiming Relativity failed to deliver a required number of releases in 2017 and breached an exclusivity deal
 Earlier Picks: 
Wall Street Journal:
Sources: Apple is working on a new ad network for app promotion, in talks with Snap, Pinterest, others to distribute its search ads for apps
Barbara Ortutay / Associated Press:
Facebook to shut down Trending and is testing new features like a breaking news label for publishers, a Today In section, and a News Video in Watch section