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3:45 PM ET, May 4, 2018


 Top News: 
Sarah Frier / Bloomberg:
Sources: Facebook has been conducting market research to determine whether an ad-free subscription-based version would spur more people to join the network  —  - Internal debate whether users will pay to avoid advertisments  — Data-privacy crisis forces company to seek to regain trust
Felix Salmon / Slate:
Bloomberg is already well funded by terminals; one reason Bloomberg is adding paywall is because it can, another may be to offset expenses of Bloomberg TV  —  In recent years, hundreds of publications have started putting up some version of an online paywall.
John Micklethwait / Bloomberg:
Consumers are coming around to paying for content again, and relying on readers for income presents fewer ethical dilemmas for editors than chasing ads
David McCabe / Axios:
Starting July 10, Google will require people buying ads related to candidates in US federal elections to be US citizens or lawful permanent residents  —  People buying Google ads related to candidates in U.S. federal elections will have to prove they are U.S. citizens or lawful permanent residents beginning July 10, the company says.
Jeremy Barr / Hollywood Reporter:
Uproxx, owners of BroBible, Uproxx, and HitFix, lays off about 10 staffers as it shifts to video production; some sources say the number of layoffs is 14-20  —  Some company sources put the number of layoffs higher, between 14 and 20.  —  Uproxx Media Group, which publishes digital brands …
Discussion: @mathewi and Tubefilter
Erin Griffith / Wired:
Pandora study finds that too many ads can push users to subscribe, but not enough to compensate for lost ad revenue from those listening less due to more ads  —  AT BEST, ADVERTISING is something people tolerate while consuming media.  At worst, it's a turnoff.
Anthony Ha / TechCrunch:
A look at BuzzFeed's Vidder, a video editing tool that lets anyone in the company build a video within minutes, no experience required  —  Although the “pivot to video” has been notoriously challenging for most publishers, they can't exactly give up on video.
Sahil Patel / Digiday:
At its NewFronts presentation, Vice announced it has bought Villain, a 12-person events company in Brooklyn that produces over 300 events a year  —  Vice Media has bought a Brooklyn-based events production company as the publisher eyes producing more events for its editorial properties and advertising clients.
Discussion: Variety
Alison Flood / The Guardian:
The Swedish Academy says it will announce the Nobel Prize in Literature for 2018 in 2019, amid sexual assault allegations against husband of academy member  —  The Swedish Academy, which has become mired in controversy over its links to a man accused of sexual assault, announced on Friday morning …
Ashley Dean / Denverite:
Chuck Plunkett, the Denver Post editorial page editor who organized pieces rebuking Alden Global, resigns after execs reject a new editorial he wrote on Alden  —  Chuck Plunkett, the Denver Post editorial page editor behind the paper's unprecedented call-out of its hedge fund owners, has resigned.
Todd Spangler / Variety:
CEO Susan Wojcicki says YouTube now has 1.8B logged-in users each month, announces new content deals with Will Smith, Coachella, and more  —  Video site renews deals for ad-supported shows Demi Lovato, Kevin Hart, Slow Mo Guys  —  YouTube now has 1.8 billion logged-in users each month …
Roy Peter Clark / Poynter:
An appreciation of longform journalism, which requires focus and time, but rewards with more complexity, nuanced arguments, and deeper immersion  —  I wrote a book on how to write short.  That is like saying that I ran a marathon to learn how to sprint.  Or that I stayed up all night to learn how to nap.
Voice of America:
Press freedom groups release report on threats to US media, citing whistleblower prosecutions, stigmatization by politicians, restrictions on public information  —  With the observation of World Press Freedom Day on Thursday, a group of press freedom organizations is calling attention …
Brian Stelter / CNNMoney:
Dozens of news organizations partner to promote high-quality journalism in an ad campaign that encourages consuming a variety of news outlets
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 More News: 
Max Willens / Digiday:
Business Insider's lifestyle brand, Insider, shifts staff from making News Feed videos to Facebook Watch and adds YouTube channels as Facebook engagement drops
Press Association:
The BBC and unions agree to a 3-year pay deal, an increase in the minimum salary to £20K, enhanced parental leave and more, subject to vote of approval by staff
Discussion: @phwood1
 Earlier Picks: 
Dom Cosentino / Deadspin:
Senior writer Peter King is leaving Sports Illustrated after 29 years, signing an exclusive agreement with NBC that includes his Monday Morning NFL column
Parag Agrawa / Twitter:
Twitter urges all users to change passwords after it found a bug that stored unmasked user passwords in an internal log; no indication of breach or misuse found