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3:35 PM ET, August 5, 2016

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 Top News: 
Jason Abbruzzese / Mashable:
International Olympic Committee's rules for accredited media ban the posting of GIFs, Vines, and other short video formats  —  It only took McKayla Maroney a few seconds to generate one of the most memorable Olympic highlights of all time.  —  Her vault makes for one beautiful GIF.
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Jason Lynch / Adweek:
NBCUniversal says national ad sales for Rio Olympics already reached $1.2B, 20%+ ahead of 2012 London Olympics  —  No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner.  —  One day before the games even begin …
Discussion: Forbes, CNBC, @adweek and Mashable
New York Times:
Facebook changes News Feed to automatically detect “clickbait” headlines, rank stories lower if they “withhold or distort information”  —  Facebook says it plans to marginalize what it considers to be “clickbait” news stories from publishers in its news feed …
Mathew Ingram / Fortune:
The Information's Jessica Lessin on scaling subscription-based media companies, publisher over-reliance on distribution platforms like Facebook and Google, more  —  As the media landscape continues to shift and buckle under the stress of digital disruption, the marketplace has started to look like a little like a barbell.
Politico:
Paul Beckett, Asia editor of the Wall Street Journal, to take over as paper's D.C. bureau chief  —  Paul Beckett, the Asia editor of the Wall Street Journal, is expected to take over as the chief of the paper's D.C. bureau, according to several sources with knowledge of the move.
Edmund Lee / Recode:
Sources: a potential Viacom board shakeup could change its approach to the internet, with BuzzFeed a potential acquisition target  —  It's the only major media company that hasn't made a big digital acquisition.  —  Viacom owns MTV, VH1 and Comedy Central, which means that at one time it …
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Dylan Byers / CNNMoney:
In bid to personalize coverage, NYT launches two-way text-messaging service from the Rio Olympics to give subscribers a behind-the-scenes look at the games  —  The New York Times has embarked on a new form of storytelling to enhance its coverage of the Summer Olympics: Two-way text-messaging.
Peter Kafka / Recode:
Sources: Apple is talking to TV firms about building a TV guide for Apple TV and iOS, letting viewers browse available in-app content, play shows with one click  —  Tim Cook doesn't want to sell you TV anymore.  He wants to tell you what's on TV.  —  Last year, Apple shelved its plan to sell you TV.
Rick Edmonds / Poynter:
Dallas Morning News' early investment in digital marketing is paying off, covering print losses in Q2 and keeping revenues level YoY  —  Jim Moroney was a John the Baptist of the newspaper industry five years ago when he suggested that the then-tiny “other” revenue category could grow to cover print losses.
Peter Sterne / Politico:
Gawker Media nears settlement with Mail Online in defamation suit over an article accusing the British tabloid of plagiarism and publishing false information  —  Gawker Media is close to reaching a settlement with Mail Online, the British media company that sued it for defamation last year …
 
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 More News: 
Politico:
Kris Viesselman named editor in chief of Roll Call as part of a larger shakeup at company
Discussion: Folio, PR Newswire and FishbowlDC
Jeremy Barr / Ad Age:
Time Inc. revenue slips to $769 million for Q2, down 1% YoY; the company expects to incur $35 million in costs related to ongoing reorganization
Discussion: Fortune and NetNewsCheck Latest
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