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6:20 AM ET, August 6, 2016

Mediagazer

 Top News: 
Abby Ohlheiser / Washington Post:
International Olympics Committee rules ban the posting of Olympics GIFs, Vines, and other short videos for everyone but broadcast rights holders, NBC in the US  —  If there's a viral moment at this year's games in Rio, the International Olympic Committee wants to make sure it comes only from authorized social media sources.
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Jason Lynch / Adweek:
NBCUniversal says national ad sales for Rio Olympics already reached $1.2B, 20%+ ahead of 2012 London Olympics  —  No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner.  —  One day before the games even begin …
Dylan Byers / CNNMoney:
In bid to personalize coverage, NYT launches two-way text-messaging service from the Rio Olympics to give subscribers a behind-the-scenes look at the games  —  The New York Times has embarked on a new form of storytelling to enhance its coverage of the Summer Olympics: Two-way text-messaging.
Jim Rutenberg / New York Times:
CEO Brian Roberts says Comcast and NBC will use Olympics to demo TV's future, with content on 11 channels and up to 41 live streams, easily navigable on X1  —  Five years ago, the Comcast chief executive Brian Roberts faced his first challenge as the new majority owner of NBC.
Mathew Ingram / Fortune:
The Information's Jessica Lessin on scaling subscription-based media companies, publisher over-reliance on distribution platforms like Facebook and Google, more  —  As the media landscape continues to shift and buckle under the stress of digital disruption, the marketplace has started to look like a little like a barbell.
New York Times:
Facebook changes News Feed to automatically detect “clickbait” headlines, rank stories lower if they “withhold or distort information”  —  Facebook says it plans to marginalize what it considers to be “clickbait” news stories from publishers in its news feed …
Jon Brodkin / Ars Technica:
US Copyright Office sides with cable companies on set-top boxes, says proposed FCC rules may encourage piracy  —  Set-top box rules could enable piracy, copyright official warns.  —  The United States Copyright Office has sided with cable companies in their fight against a Federal …
Politico:
Paul Beckett, Asia editor of the Wall Street Journal, to take over as paper's D.C. bureau chief  —  Paul Beckett, the Asia editor of the Wall Street Journal, is expected to take over as the chief of the paper's D.C. bureau, according to several sources with knowledge of the move.
New York Times:
How Snapchat grew its ad business by persuading companies to try untested and experimental ad formats  —  SAN FRANCISCO — When Snapchat's chief executive, Evan Spiegel, took the stage in June 2015 at a marketing conference in Cannes, France, to champion advertising on the ephemeral messaging service, advertisers were wary.
Edmund Lee / Recode:
Sources: a potential Viacom board shakeup could change its approach to the internet, with BuzzFeed a potential acquisition target  —  It's the only major media company that hasn't made a big digital acquisition.  —  Viacom owns MTV, VH1 and Comedy Central, which means that at one time it …
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Rick Edmonds / Poynter:
Dallas Morning News' early investment in digital marketing is paying off, covering print losses in Q2 and keeping revenues level YoY  —  Jim Moroney was a John the Baptist of the newspaper industry five years ago when he suggested that the then-tiny “other” revenue category could grow to cover print losses.
Michael Calderone / The Huffington Post:
Hillary Clinton takes questions at NABJ/NAHJ conference, but reporters push back on the idea it's an accessible “press conference”  —  “I am not sure what else you could call it,” says Clinton press secretary Brian Fallon.  —  Hillary Clinton fielded questions Friday …
 
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 More News: 
Peter Sterne / Politico:
Gawker Media nears settlement with Mail Online in defamation suit over an article accusing the British tabloid of plagiarism and publishing false information
Discussion: @petersterne
Politico:
Kris Viesselman named editor in chief of Roll Call as part of a larger shakeup at company
Discussion: Folio, PR Newswire and FishbowlDC
Peter Kafka / Recode:
Sources: Apple is talking to TV firms about building a TV guide for Apple TV and iOS, letting viewers browse available in-app content, play shows with one click
 Earlier Picks: 
Jeremy Barr / Ad Age:
Time Inc. revenue slips to $769 million for Q2, down 1% YoY; the company expects to incur $35 million in costs related to ongoing reorganization
Discussion: Fortune and NetNewsCheck Latest
Max Willens / Digiday:
How Breaking Media has built a sustainable business platform with a limited audience, growing revenue 25-30% in each of the past 5 years
Peter Sterne / Politico:
Tronc is splitting into two separate business units for reporting purposes, troncM for media and troncX for exchange
Discussion: New York Magazine