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2:40 PM ET, April 29, 2016

Mediagazer

 Top News: 
Bloomberg:
The authors behind popular Wall Street blog Zero Hedge have been unmasked by a disgruntled ex-employee, who also unveils details of its internal workings  —  Unmasking the Men Behind Zero Hedge, Wall Street's Renegade Blog  —  The veil is lifted on a secretive website.
RELATED:
Tyler Durden / Zero Hedge:
Zero Hedge authors reply to Bloomberg article unmasking them by aiming to discredit the source, their ex-employee  —  The Full Story Behind Bloomberg's Attempt To “Unmask” Zero Hedge  —  Over the years, Zero Hedge has proven to be a magnet for media attention.
Stuart Dredge / Music Ally:
YouTube responds to music industry's complaints about low artist payments, says it is more like radio than Spotify  —  YouTube hits back at ‘noise’ around its music payouts  —  It's been a bruising month for YouTube as labels, music industry bodies and artists have attacked Google's video service …
Sarah Frier / Bloomberg:
Snapchat strikes a non-exclusive deal with NBC to show Olympics highlights in US via live stories and Discover channel curated by BuzzFeed  —  Snapchat Scores Unprecedented Deal With NBC to Showcase Olympics  —  Companies to share revenue from ads paired with content
Tony Maglio / The Wrap:
Rovi buys TiVo for $1.1B in cash and stock, at $10.70 a share, will rebrand as TiVo  —  Rovi Buys TiVo for $1.1 Billion  —  Entertainment technology company Rovi has purchased original DVR service TiVo for $1.1 billion, or $10.70 per share.  —  “Rovi's acquisition of TiVo …
Lauren Gambino / Guardian:
Journalist Julia Ioffe, who wrote a profile of Melania Trump for GQ, receives antisemitic abuse online  —  Journalist who profiled Melania Trump hit with barrage of antisemitic abuse  —  Julia Ioffe has received disturbing calls and online abuse since profiling Donald Trump's wife for GQ …
Peter Kafka / Re/code:
Sources: Medium in advanced talks to distribute some of Conde Nast's content; Steven Levy may bring tech hub Backchannel to Conde Nast  —  Tech writer Steven Levy is in talks to leave Medium and head back to Conde Nast  —  Tech journalist Steven Levy is on the move.
Discussion: @mathewi, @pkafka and @sjkmcnally
Garett Sloane / Digiday:
Sources: FB, Twitter, Instagram are discouraging publishers from promoting their Snapchat accounts  —  Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts  —  No more free Snapchat rides for publishers and brands on Twitter and Facebook.
Discussion: The Wrap and @mathewi
Tom Kludt / CNNMoney:
Sources: Business Insider faces editorial staff turnover and low newsroom morale, with some blaming relentless management pressure to generate more traffic  —  Here's what Business Insider employees just said about why people are leaving  —  As 2015 drew to a close, it felt as though the year …
Lara O'Reilly / Business Insider:
BuzzFeed's GM for Europe, Kate Burns, is leaving the company just over a year after joining  —  BuzzFeed's European general manager Kate Burns is out  —  BuzzFeed's European general manager Kate Burns has left the digital media publisher a little over a year after she joined the company.
Max Willens / International Business Times:
Publishers should move from ad sales based on impressions to time spent but doing so would require shifts in sales infrastructure and introducing new standards  —  What's Really Killing Digital Media: The Tyranny Of The Impression  —  All happy media companies are alike …
Discussion: @jason_pontin
 
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 More News: 
Gerrit De Vynck / Bloomberg:
Canada's collaborative-writing platform Wattpad sets up studio for movies, shows, and branded stories
Erik Wemple / Washington Post:
Huffington Post editor spiked April 6 story pitch about sleeping Uber driver due to parnership with Uber on “drowsy driving” campaign, later apologizes
 Earlier Picks: 
Rupert Neate / Guardian:
New York Times CEO Mark Thompson sued in US district court on claim of ageist, racist, and sexist hiring practices
Sarah Perez / TechCrunch:
In apparent move to boost visibility, Twitter switches its App Store category from Social Networking to News, where it ranks No. 1
Variety:
Comcast buys DreamWorks Animation for $3.8B in cash, $41 a share; total equity value of deal, including debt, is $4.1B