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7:15 AM ET, April 30, 2013

Mediagazer

 Top News: 
Sam Biddle / Valleywag:
That Horrible Tumblr Memo Was Actually a Fired Editor's Secret Revenge  —  Tumblr founder David Karp's abrupt farewell to his Storyboard team earlier this month was so disingenuous, so thick with noxious doublespeak, that it hardly seemed real.  That's because it wasn't …
Rip Empson / TechCrunch:
EdReach Teams Up With PBS And Sticher As It Looks To Become The Go-To Online Broadcast Network For Education  —  The steady rise of tuition rates, class sizes and student debt combined with the decline in the number of teaching assistants, courses and programs has pushed education into the spotlight over the past year.
Eric Pfanner / New York Times:
As One German Weekly Falters, Another Celebrates Big Gains  —  SERRAVAL, FRANCE — The two most respected newsweeklies in Germany, Der Spiegel and Die Zeit, are both based in Hamburg, and both were founded by icons of postwar journalism in Germany.  But now their businesses seem to be headed in opposite directions.
Discussion: Guardian
Michael Learmonth / AdAge:
Yahoo Rolls Out Its Own ‘Native’ Ad Format  —  A New Ad Strategy for the Yahoo Homepage  —  Yahoo reorganized its homepage in February around an infinite “stream” of content, personalized for the user by their declared or implied interests.  Now that feed is getting ads, so-called “native” …
Simon Rogers / Datablog:
Data journalism awards 2013: get the full shortlist  —  Find out who has been shortlisted for the 2013 DJAs  —  The Guardian has received five shortlist nominations for the 2013 Data Journalism Awards - the only international prize exclusively for data-driven journalism.  —  The Guardian nominations were for:
Dara Kerr / CNET:
Yahoo rolls out six original shows and new TV partnerships  —  Aiming to bring users more content, the company is launching Web shows, starring Ed Helms, John Stamos, and Cheryl Hines, and debuting programming from WWE, ABC News, CNBC, and Conde Nast.  —  Yahoo CEO Marissa Mayer is working …
Brian Stelter / New York Times:
Two Classics of the Soaps Are Heading to the Web  —  On Monday the soap operas “All My Children” and “One Life to Live” will start their second lives, and Jeffrey Kwatinetz and Rich Frank will start to find out if they're right.  —  The two men have poured money and nearly two years of their time into an Internet revival of the soaps.
Jeff John Roberts / paidContent:
Weather Company unveils three new web series, offers “four-screen” ad opportunity  —  The Weather Company continues to expand beyond its core programming with new web series devoted to adventure and human interest.  The new content comes as the company deepens its content and advertising strategies.
Amol Sharma / Wall Street Journal:
Nielsen Gets Digital to Track Online TV Viewers  —  Nielsen is expected to announce Tuesday that it is testing a tool to measure online viewing of TV shows, the latest step in the company's efforts to improve how it tracks digital audiences.  —  Broadcast and cable networks, including NBC …
Discussion: Engadget
Jeffrey Rosen / New Republic:
Free Speech on the Internet: Silicon Valley is Making the Rules  —  A year ago this month, Stanford Law School hosted a little-noticed meeting that may help decide the future of free speech online.  It took place in the faculty lounge, where participants were sustained in their deliberations by bagels and fruit platters.
Discussion: The Verge
Jim Romenesko:
Barry Diller regrets buying Newsweek  —  IAC/InterActiveCorp chairman Barry Diller tells Bloomberg Television: “I wish I had not bought Newsweek.  It was a mistake.” … * Diller calls Newsweek purchase “a fool's errand” (businessweek.com)  —  More from Bloomberg Television's transcript of the Diller interview after the jump.
Chris Welch / The Verge:
Microsoft's latest Office 365 ad campaign turns Forbes magazine into a Wi-Fi hotspot  —  One major benefit of cloud storage is that you're able to access your data and documents from just about anywhere.  And with its latest print ad campaign for Office 365, Microsoft is going to extremes to illustrate that point.
 
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 More News: 
John Herrman / BuzzFeed:
Twitter Warns Journalists: “We Believe That These Attacks Will Continue”
Discussion: ZDNet and The Verge
Rick Edmonds / Poynter:
Daily newspaper circulation totals ‘do not capture the full story’ anymore
Carl Franzen / The Verge:
Supreme Court rules states can deny information requests from outside their borders
Anthony Ha / TechCrunch:
Twitter Hires CBC's Kirstine Stewart As Managing Director (And First Team Member) For Twitter Canada
Discussion: canada.com and AllThingsD
Ingrid Lunden / TechCrunch:
Vox Media Steps Up Its Ad Push With The Launch Of Vox Creative, CEO Jim Bankoff Says Company …
Discussion: VentureBeat
 Earlier Picks: 
David Carr / New York Times:
Cable TV's Shift to Darker Dramas Proves Lucrative
Lucia Moses / Adweek:
Target to Sell Wired-Endorsed Products
Discussion: GigaOM and Talking Biz News
Gail Shister / TVNewser:
Brian Stelter On NBC's Response to ‘Top of the Morning,’ Negative Reviews
Discussion: FishbowlNY and TVSpy
MediaPost:
Forecasters Downgrade 2013 Ad Outlook: Remain Bullish On Future, Especially For Digital, TV
Michael Laris / Washington Post:
Hoax emergency message sends police to Wolf Blitzer's house in Bethesda