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6:40 AM ET, November 15, 2012


 Top News: 
Mike Isaac / AllThingsD:
Social Warfare: Israel Live-Tweets Its Military Campaign Against Hamas  —  Cry havoc, and let slip the tweets of war.  —  The Israeli Defense Force, the official military arm of the state of Israel, has launched a full-scale combat campaign against Hamas, the Islamist party that governs the Gaza Strip area of the Middle East.
Matt Buchanan / BuzzFeed:
How To Wage War On The Internet  —  The Israel Defense Forces just launched a bloody assault on the Palestinian militant group Hamas.  And it launched the assault on Twitter.  The advent of CNN and its live coverage of first Persian Gulf War may have been the first real taste …
Discussion: GigaOM, Wired, NYT Bits and Guardian
Jon Mitchell / ReadWrite:
Heads Up: The IDF Is Live-Blogging Its Attack On Hamas [Video]  —  We've never seen anything quite like this.  The verified social media accounts of the Israeli Defense Forces are providing live updates on a concerted military effort against Hamas.  Using the hashtag #PillarOfDefense …
Media Decoder:
Spotify Attracts Investments From Coca-Cola and Fidelity  —  Coca-Cola is becoming a minority investor in Spotify, as part of a new round of financing that will bring in $100 million and value the streaming music service at about $3 billion.  —  Spotify has completed the financing round …
Peter Kafka / AllThingsD:
Spotify Closes $3 Billion Funding Round  —  Spotify has closed its latest funding round, which values the company at around $3 billion, according to a person familiar with the transaction.  The Wall Street Journal had previously reported that Goldman Sachs would lead a group …
Jim Rutenberg / New York Times:
Secret of the Obama Victory?  Rerun Watchers, for One Thing  —  Larry Grisolano helped develop a system that permitted the Obama campaign to target advertising to supporters based on the shows they liked to watch.  The campaign placed ads in surprising places, like the TV Land network, that might once have been overlooked.
Media Decoder:
News Corporation Said to Be Close to Acquiring Stake in YES Network  —  News Corporation is close to acquiring a stake in the YES Network, a New York-based cable channel that broadcasts Yankees baseball and Nets basketball games, among other regional sports, a person briefed on the discussions said Wednesday.
Jeff John Roberts / paidContent:
Is it time for the New York Times to embrace sponsored stories?  —  As news publishers confront a troubled online ad market, many of them are turning to “native advertising” which lets marketers create content that resembles a website's natural content.  The New York Times is resisting …
Felix Salmon:
The FT backs down on paywalled blogs  —  Back in mid-2010, the FT's Money Supply blog disappeared behind the FT paywall, with promises that it wouldn't be the last.  From the top on down, the general attitude at the FT has been clear: the idea that the FT should publish information for free is …
Rebecca Greenfield / The Atlantic Wire:
Nate Silver Thinks Voting Is for Pundits  —  There is a 100-percent chance that after spending years and many blog posts predicting the outcome of the election, Nate Silver did not vote, he admitted during a Q&A on Deadspin.  His reasoning: “I don't think that somebody who is observing …
Discussion: Deadspin and Betabeat
Daniel Miller / Hollywood Reporter:
Nate Silver on His Hollywood Future and 'Moneyball'-ing Box Office
Discussion: The Corsair and Los Angeles Times
Jeff John Roberts / paidContent:
Turn pirates into customers: a smart approach to the photo problem  —  We're in the age of the image.  Popular websites like Facebook, Tumblr and Instagram let users enter delightful worlds of pictures and express themselves with images of their own.  —  Photos everywhere mean more places …
Jeff Bercovici / Forbes:
Ads That Get More Love Than the Stories Around Them?  Pulse Has Them  —  If there's a holy grail in digital media, it's advertising that's the equivalent of a Super Bowl commercial or a glossy page in Vogue — an ad that users regard as part of the experience and worth their attention.
Jack Marshall / Digiday:
The Mobile Banner: A Dog That Won't Hunt
Discussion: Nxtblog
Jeff Sonderman / Poynter:
News companies see a financial future in brand-sponsored digital content
Discussion: Noted, CJR and eMedia Vitals
Ryan Chittum / CJR:
Apples and oranges on Google and publishers  —  Print performance is bad enough without putting a thumb on the scale  —  Slate tells us that “Google ad revenue tops entire US print media industry” in the first six months of the year, based off this chart from a German outfit called Statista:
Nilay Patel / The Verge:
NBC's Vivian Schiller: social media has made live TV essential again  —  The war for the living room will ultimately be won not by gadget manufacturers, but by content companies — the people who make and distribute TV itself.  But it's a two-way street: the internet is changing …
Caty Borum Chattoo / MediaShift:
How Link TV + KCET Plan to Give Context to Global, Raw Video  —  In the warp-speed evolution of the digital era, it's hard to remember 2005.  Facebook was still just a tool for U.S. college students; Friendster and MySpace were the hot social-media sites; Twitter was in utero; now-behemoth Huffington Post was in its infancy.
Kevin Loker / 10,000 Words:
Retweeting Without Reading?  Yeah, It's Happening- and It Affects Journalism Strategy on Twitter  —  Worth noting for journalists looking to measure engagement on the Twitters: your retweets aren't necessarily your click-throughs, and the two unfortunately may have almost no correlation either.
Discussion: FishbowlNY
Jack Mirkinson / The Huffington Post:
Don Nash Becomes Executive Producer Of ‘Today’  —  A longtime “Today” veteran has become the newest executive producer of the show, NBC News announced Wednesday.  Don Nash, currently a senior broadcast producer on the troubled morning show, will take the day-to-day reins from Jim Bell on December 1st.
Discussion: Reuters and TVNewser
Richard Sandomir / New York Times:   Producer Leaves ‘Today’ Show to Direct Olympics for NBC Universal
David Simon:
Stray penises and politicos  —  I can remember the specific moment when I swore off the sex lives of the famous as journalistic currency.  It was the case of a national sportscaster — I won't name him, but, alas, most of those old enough will remember the name, which is regrettable — whose sex life had suddenly become the media chow.
Leslie Kaufman / New York Times:
The Quandary for Biographers: Get Up Close, but How Personal?
Laura Hazard Owen / paidContent:
Kickstarter-backed journalism startup Matter publishes its first story  —  Matter, the science and technology journalism startup that raised over $140,000 from 2,566 backers on Kickstarter, is launching with its first article Wednesday.  GigaOM readers are already quite familiar …
Mallary Jean Tenore / Poynter:   New longform science journalism site ‘Matter’ launches today
Andrew Beaujon / Poynter:
Warren Buffett closes former Media General paper in Virginia  —  The Manassas (Va.) News & Messenger will stop printing at the end of 2012, Steve Jordan reports.  Berkshire Hathaway bought the paper from Media General when it purchased most of the chain's other newspapers in May.
Discussion: Reuters
Steve Jordon / Omaha World-Herald:
Buffett company to close Va. newspaper, cut 105 jobs
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 More News: 
Josh Sternberg / Digiday:
Mashable Gets A Facelift
Discussion: Mashable!
Darrell Etherington / TechCrunch:
Delve Launches Enterprise Newsreader For Focused, Relevant And Collaborative Reading
Paul Sawers / The Next Web:
The Extremely Accurate History of the Internet: The Onion's new satirical documentary lands on Yahoo
Discussion: WebProNews
Joe Pompeo / Capital New York:
Andrew Rice named contributing editor at ‘New York’ magazine
The NBCUniversal News Group Adds iVillage To Its Portfolio
Pearson CFO Freestone Doesn't Rule Out Sale of Financial Times
Discussion: Talking Biz News
 Earlier Picks: 
Mallary Jean Tenore / Poynter:
Why did Pete Wells review Guy Fieri's restaurant as a series of questions?
McKay Coppins / BuzzFeed:
A Mormon Reporter On The Romney Bus
Discussion: FishbowlDC
Andrew Beaujon / Poynter:
Marty Baron stories dwell on cuts at The Washington Post
Discussion: CJR, Washington Post, Poynter and Forbes
Keith J. Kelly / New York Post:
Time to go for Huey  —  Editor-in-chief likely to step down for Nelson
Discussion: FishbowlNY and Capital New York
Mike Butcher / TechCrunch:
Corbis Acquires Crowd-Sourced Photo Agency Demotix, After Its Move Into Apps
Discussion: Market Wire, GeekWire and Demotix
Josh Ong / The Next Web:
Following on Microsoft's $300 million investment, Barnes & Noble releases Windows 8 NOOK app
Discussion: PC Magazine, ReadWrite and Engadget