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7:10 AM ET, March 23, 2012


 Top News: 
Betsy Rothstein / FishbowlDC:
NBC's Chuck Todd Trashes ‘Tidbit’ Journalism  —  On this morning's MSNBC “The Daily Rundown” host Chuck Todd went after what he and his panel dubbed “tidbit” journalism.  Their repugnance was high after yesterday's Etch a Sketch remark from a top Mitt Romney campaign advisor that, they joked angrily, “went viral.”
Discussion: Mediaite, The Wrap, Forbes, @jayrosen_nyu and CJR
Rem Rieder / American Journalism Review:
Why “Etch A Sketch” Matters  —  I'm ordinarily a big Chuck Todd fan.  I find the NBC chief White House correspondent to be extremely knowledgeable and generally insightful with his takes on politics.  And I love his zest for the game.  But I have to disagree with him on this one.
Alex Weprin / TVNewser:
Layoffs At CNN As Network Transitions To Acquisition Model For Documentary Programming  —  CNN laid off dozens of employees today in its two documentary units, TVNewser has learned.  —  In a statement, the channel says that while it will continue to produce in-house docs-such as the …
Discussion: The Wrap and Inside Cable News
Jon Bruner / Forbes:
The Interactive Media Map: America's Most Influential News Outlets  —  Oregonians love NPR; Wisconsinites adore the Onion; the Huffington Post is widely read in Appalachia.  These are a few of the favorites that the data team at Bitly uncovered when they parsed data from millions of clicks on their shortened links.
John Hudson / The Atlantic Wire:
The Onion's Bumpy Ride to Chicago  —  The Onion is in the midst of the biggest upheaval in the newspaper's 24-year history.  This week, its editorial team in New York City begins the first phase of its move to Chicago, as staffers clean out their desks, put the writer's room table up for sale on Craigslist …
Ross Luippold / The Huffington Post:
IFC Cancels ‘ONN’
Ken Doctor / Newsonomics:
McClatchy's Gary Pruitt Scales the AP Mountain  —  Associated Press board members — the newspaper CEOs who populate the board — opted for one of their own when they picked McClatchy CEO Gary Pruitt as their new leader .  —  By historical measure, it's a strange move.
Jim Romenesko:
Pruitt is a different kind of AP CEO
Discussion: Sacramento Bee
The Smoking Gun:
Feds Intercept Pot Shipments To Publishing House  —  Two shipments of marijuana destined for the New York City offices of a major book publisher were intercepted this month by federal agents after postal workers detected a “suspicious odor” emanating from the Express Mail parcels, according to court records.
Vanna Le / Forbes:
St. Martin's Press Finds Humor In The 11 Pounds Of Marijuana From Mystery Sender
Discussion: Melville House Books
Ryan Chittum / CJR:
Gawker Misreads the WSJ on Vaccines and Immunity  —  Gawker totally misreads a Wall Street Journal story on numbskulls who don't vaccinate their kids, writing that it means “Oregonian Religious Nuts Are Going to Give Us All Measles.” … That's just wrong, and (allowing for Gawker-style sensationalism) it's not what the Journal said.
Elizabeth Jensen / Media Decoder:
PBS Agrees to Revisit Documentary Schedule  —  Under intense public pressure from independent documentary filmmakers, including a Twitter campaign, PBS on Thursday agreed to find a new home next season for the award-winning film series “Independent Lens” and “POV.”
Jeff Bercovici / Mixed Media:
The Big Winners in the Tim Tebow Trade: The Tabloids  —  Coming to a front page near you.  Every day.  For the rest of time.  (Photo credit: Wikipedia)  —  Tim Tebow is coming to New York, and not everyone's happy about it.  Nor should they be.  Mark Sanchez, the Jets' incumbent starting quarterback …
Discussion: Bleacher Report and CBS New York
Josh Sternberg / Digiday:
Wanted: Developers in Media  —  On the not-so-mean streets of Brooklyn's Dumbo, home to several digital shops, there's an ad glued to a graffiti-covered wall.  It shows a New York magazine cover with “Wanted!  Software Developers; Send Resume to” plastered across Niki Minaj's face.
Emma Carmichael / Gawker:
Sexile in Guyville: Lady Writers and the Male Celebrities They Profile  —  In GQ this month, Claire Hoffman sits down with rapper Drake for the magazine's cover story.  Drake is not a horribly interesting person, and celebrity profiling is not usually a horribly interesting craft, but Hoffman wrote a great piece.
Discussion: GQ
Paul Bradshaw / Online Journalism Blog:
Guardian to act as platform for arts organisations  —  The Guardian has been talking about being ‘of the web’ rather than ‘on the web’ for some years now, with a “federated” (as some staff call it) approach to publishing which often involves either selling advertising across, or pulling in content from …
Discussion: Guardian and
Sarah Limbrick / Press Gazette:
David Beckham's dad sues News Int over phone-hacking  —  The father of footballer star David Beckham's has become the latest celebrity to launch a lawsuit over phone-hacking.  —  Ted Beckham has joined a string of public figures suing News Group Newspapers and private investigator Glen Mulcaire …
NPR:   As 'Murdoch's Scandal' Unravels, Many Implicated
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 More News: 
David Weigel / Slate:
Meet the Breitbarts  —  Andrew Breitbart created a conservative …
Discussion: The Wrap and JIMROMENESKO.COM
Jack Dyson / Dysonology:
Memorandum to all staff - Daily Mail ethics c. 1966
Discussion: The Atlantic Wire and Guardian
Jim Romenesko:
API/NAA merger update
 Earlier Picks: 
Joe Pompeo / Capital New York:
After the ‘Post’ loses music critic Dan Aquilante, it also kills an ad he bought for his new venture
Discussion: FishbowlNY and New York Magazine
Craig Silverman / Poynter:
Gossip Cop prepares to expand into sports, as niche fact-checking grows
David Bauder / Associated Press:
Rush Limbaugh Opponents Open A New Front Against Him
Discussion: The Huffington Post
Robert Andrews / paidContent:
Slovakia's Paid Content System Eyes Up Larger Markets
Discussion: NetNewsCheck Latest