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7:40 AM ET, March 2, 2011

Mediagazer

 Top News: 
John Cook / New York Observer:
Was a Vanity Fair Editor Secretly Working for the Church of Scientology?  —  Gawker.com, where the author is employed a staff writer, declined to publish this story.  —  Did the Church of Scientology use a Vanity Fair contributing editor to infiltrate and gather intelligence on the cult's enemies in the media?
RELATED:
Joe Coscarelli / Runnin' Scared:   Why Did Gawker Refuse to Run John Cook's New York Observer Article on Scientology?
Alexia Tsotsis / TechCrunch:
Charlie Sheen, Now On Twitter At @CharlieSheen  —  Because if I don't write this somebody else will: After blazing a colorful trail through some obscure radio show, The Today Show, Good Morning America, TMZ, CNN and so on, media obsession of the moment Charlie Sheen has brought his antics to Twitter.
RELATED:
Brian Stelter / New York Times:
Sheen Brings Piers Morgan Best Ratings Yet
Discussion: Speakeasy
Julie Moos / Poynter:
Media acting as enablers with excessive coverage of “Two and a Half Men” star Charlie Sheen
Jeff Jarvis / BuzzMachine:
Exploiting Charlie  —  When I arrived in Detroit to intern …
WWD Media Headlines:
Speaking Frankly: New York Gets Rich  —  Photo By Matt Carasella/PatrickMcMullan.com  —  NEW YORK — Five weeks ago, Frank Rich sent an e-mail to New York magazine editor in chief Adam Moss asking if his friend of 24 years could give him a call.  —  “Frank said he was feeling that he had done …
Discussion: Folio
RELATED:
New York Magazine:
Frank Rich Joins New York Magazine
Michael Calderone / Yahoo! News:
Sneak peek: What's new in the New York Times Magazine
John Gruber / Daring Fireball:
Dirty Percent  —  It's not hard to make the case that Apple's new in-app subscription system offers numerous benefits to users, developers, and publishers.  But whatever those benefits, they stem from the mere existence of these new subscription APIs.  What's controversial is the size of Apple's cut: 30 percent.
Discussion: CrunchGear
RELATED:
Joshua Benton / Nieman Journalism Lab:   John Gruber on Apple's 30% cut: To the victor goes the pricing power
Michael Barbaro / New York Times:
Bloomberg Testing the World of Opinion  —  Over the last year, representatives of Mayor Michael R. Bloomberg quietly reached out to a handful of the country's top journalists with an intriguing job offer: Divine and distill his unique brand of political philosophy and disseminate it around …
RELATED:
Jodi Enda / American Journalism Review:
The Bloomberg Juggernaut
Discussion: Poynter
AdAge:
Why Video Advertising Needs to Dump Impressions and Move to ‘Cost Per View’  —  When a “view” is counted on a site like YouTube, audiences and brands alike know what it means: someone chose to watch a video.  Increasingly, there are a proliferation of video ads that capture the same characteristic …
Discussion: digiday:DAILY
Christian Lorentzen / New York Observer:
Open City, Closed: Acclaimed Literary Journal Says Goodbye  —  After 20 years and 30 issues, Open City is ceasing publication, co-editor Joanna Yas told The Observer.  —  “These things are not institutions,” said founder and co-editor Thomas Beller.  “They're always razor's edge things.”
Matthew Creamer / AdAge:
A Mad Man and a Venture Capitalist Walked Into a Bar ...  Advertisers Expected to Underwrite Latest Tech Bubble, but Are There Enough Marketing Dollars to Go Around?  —  In November 1999, Advertising Age sounded an alarm about the current ad scene.  —  The forthcoming Super Bowl was the subject …
Lois Beckett / Nieman Journalism Lab:
A hive of long-form journalists: Gerry Marzorati and Mark Danner on a new model for long form  —  Yesterday at the Berkeley School of Journalism, former New York Times Magazine editor Gerald Marzorati and author and former New Yorker writer Mark Danner sat down to talk about the “the fate of long-form journalism in a new media age.”
Hamilton Nolan / Gawker:
Source: Politics Daily, Daily Finance Being Folded Into Huffpo  —  In your trampled Tuesday media column: rumors of blog consolidation at AOL, Darell Issa's spokesman canned for leaking to the NYT, Dan Abrams is a proud television journalist, the new NYT Magazine considered, and fairness is dead.
Peter Kafka / MediaMemo:
Another AOL Shuffle, This Time in Ad Sales  —  Another org chart shuffle at AOL following its $315 million acquisition of the Huffington Post.  This one is in sales, where North American ad chief Mark Ellis is out, and several of his deputies will be elevated.
Discussion: BoomTown, SAI and paidContent
Peter Kafka / MediaMemo:
Apple Lines Up Random House, Its Last iBook Holdout  —  Apple's iBookstore, launched in conjunction with the iPad last year, has a big problem: It doesn't carry titles from Random House, one of the world's biggest publishers.  —  But that may be set to change very soon.
Noah Davis / mediabistro.com:
SI.com Writer Fired for Clapping During Daytona 500  —  Tom Bowles was one of the reporters clapping in the Daytona 500 press box.  He paid for it with his job, a result Bowles believes is unfair and unjustified.  —  Monday night, he took to Frontstrech.com - the site where SI.com found …
Discussion: SportsGrid
Choire Sicha / The Awl:
Quit Your Job!  A Q&A with Dan Shanoff of Quickish (And His Wife Too)  —  The Awl: Dan Shanoff!  Not long ago, after some scheming, you left a job and started your own company and its first publication, Quickish, which is sports-oriented, and in beta, and provides immediate, quickly done news and views and updates.
 
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 More News: 
Gautham Nagesh / The Hill:
Dodd to be Hollywood's top man in Washington
Mathew Ingram / GigaOM:
Book Publishers Need to Wake Up and Smell the Disruption
Mike Shields / Adweek:
Hulu Set for Meteoric Growth in 2011
Discussion: NetNewsCheck Latest
Howard Kurtz / The Daily Beast:
Salon's New Market Strategy
Scott Morrison / Wall Street Journal:
Google Expects Ad Market to Bloom
Nick Summers / The Daily Beast:
Eliot Spitzer's Nasty CNN Parting Shot to Kathleen Parker
Discussion: The Wire and mediabistro.com
Emma Barnett / Telegraph:
Watchdog clamps down on web adverts
 Earlier Picks: 
Mathew Ingram / GigaOM:
Recommendation Is Still the Holy Grail For News
Discussion: PC World
Gregory Ferensteinmon / Fast Company:
Google's Journalism Prize and the 5 Groups Who Should Win It
Discussion: CyberJournalist.net
Newsosaur / Reflections of a Newsosaur:
Get the gray out of America's newspapers