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2:50 AM ET, March 2, 2011

Mediagazer

 Top News: 
John Cook / New York Observer:
Was a Vanity Fair Editor Secretly Working for the Church of Scientology?  —  Gawker.com, where the author is employed a staff writer, declined to publish this story.  —  Did the Church of Scientology use a Vanity Fair contributing editor to infiltrate and gather intelligence on the cult's enemies in the media?
RELATED:
Joe Coscarelli / Runnin' Scared:   Why Did Gawker Refuse to Run John Cook's New York Observer Article on Scientology?
Alexia Tsotsis / TechCrunch:
Charlie Sheen, Now On Twitter At @CharlieSheen  —  Because if I don't write this somebody else will: After blazing a colorful trail through some obscure radio show, The Today Show, Good Morning America, TMZ, CNN and so on, media obsession of the moment Charlie Sheen has brought his antics to Twitter.
RELATED:
Brian Stelter / New York Times:
Sheen Brings Piers Morgan Best Ratings Yet  —  Charlie Sheen's surprise appearance on “Piers Morgan Tonight” delivered that six-week-old talk show its highest rating in the 25- to 54-year-old demographic that advertisers and cable news executives covet.  —  The hourlong interview garnered …
Discussion: Speakeasy
Julie Moos / Poynter:
Media acting as enablers with excessive coverage of “Two and a Half Men” star Charlie Sheen
Jeff Jarvis / BuzzMachine:
Exploiting Charlie  —  When I arrived in Detroit to intern …
New York Magazine:
Frank Rich Joins New York Magazine  —  Frank Rich is joining New York Magazine, beginning in June.  Rich will be an essayist for the magazine, writing monthly on politics and culture, and will serve as an editor-at-large, editing a special monthly section anchored by his essay.
RELATED:
WWD Media Headlines:
Speaking Frankly: New York Gets Rich  —  Photo By Matt Carasella/PatrickMcMullan.com  —  NEW YORK — Five weeks ago, Frank Rich sent an e-mail to New York magazine editor in chief Adam Moss asking if his friend of 24 years could give him a call.  —  “Frank said he was feeling that he had done …
Discussion: Folio
Michael Calderone / Yahoo! News:
Sneak peek: What's new in the New York Times Magazine
Michael Barbaro / New York Times:
Bloomberg Testing the World of Opinion  —  Over the last year, representatives of Mayor Michael R. Bloomberg quietly reached out to a handful of the country's top journalists with an intriguing job offer: Divine and distill his unique brand of political philosophy and disseminate it around …
RELATED:
Jodi Enda / American Journalism Review:
The Bloomberg Juggernaut
Discussion: Poynter
John Gruber / Daring Fireball:
Dirty Percent  —  It's not hard to make the case that Apple's new in-app subscription system offers numerous benefits to users, developers, and publishers.  But whatever those benefits, they stem from the mere existence of these new subscription APIs.  What's controversial is the size of Apple's cut: 30 percent.
AdAge:
Why Video Advertising Needs to Dump Impressions and Move to ‘Cost Per View’  —  When a “view” is counted on a site like YouTube, audiences and brands alike know what it means: someone chose to watch a video.  Increasingly, there are a proliferation of video ads that capture the same characteristic …
Discussion: digiday:DAILY
Hamilton Nolan / Gawker:
Source: Politics Daily, Daily Finance Being Folded Into Huffpo  —  In your trampled Tuesday media column: rumors of blog consolidation at AOL, Darell Issa's spokesman canned for leaking to the NYT, Dan Abrams is a proud television journalist, the new NYT Magazine considered, and fairness is dead.
Mathew Ingram / GigaOM:
Recommendation Is Still the Holy Grail For News  —  If you count all the different media-related apps for the iPhone and iPad, there are almost an infinite number of ways to consume the news — some are specific to a particular newspaper or magazine, while others try to aggregate different sources of news for you.
Discussion: PC World
Peter Kafka / MediaMemo:
Apple Lines Up Random House, Its Last iBook Holdout  —  Apple's iBookstore, launched in conjunction with the iPad last year, has a big problem: It doesn't carry titles from Random House, one of the world's biggest publishers.  —  But that may be set to change very soon.
Lois Beckett / Nieman Journalism Lab:
A hive of long-form journalists: Gerry Marzorati and Mark Danner on a new model for long form  —  Yesterday at the Berkeley School of Journalism, former New York Times Magazine editor Gerald Marzorati and author and former New Yorker writer Mark Danner sat down to talk about the “the fate of long-form journalism in a new media age.”
Mike Shields / Adweek:
Hulu Set for Meteoric Growth in 2011  —  Ad revenue haul could be as high as $500 million  —  Hulu is on pace to haul in half a billion dollars in ad revenue in 2011, according to CEO Jason Kilar.  That would represent nearly a 100 percent increase from the $263 million the company …
Discussion: NetNewsCheck Latest
 
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 More News: 
Christian Lorentzen / New York Observer:
Open City, Closed: Acclaimed Literary Journal Says Goodbye
Noah Davis / mediabistro.com:
SI.com Writer Fired for Clapping During Daytona 500
Discussion: SportsGrid
Howard Kurtz / The Daily Beast:
Salon's New Market Strategy
Scott Morrison / Wall Street Journal:
Google Expects Ad Market to Bloom
Nick Summers / The Daily Beast:
Eliot Spitzer's Nasty CNN Parting Shot to Kathleen Parker
Discussion: mediabistro.com and The Wire
Emma Barnett / Telegraph:
Watchdog clamps down on web adverts
 Earlier Picks: 
Gregory Ferensteinmon / Fast Company:
Google's Journalism Prize and the 5 Groups Who Should Win It
Discussion: CyberJournalist.net
Newsosaur / Reflections of a Newsosaur:
Get the gray out of America's newspapers
Andy Plesser / Beet.TV:
Yahoo's Anna Robertson: Streaming Videos on Facebook is a “Huge Opportunity for Us”
Discussion: Future of Journalism
Howard Kurtz / The Daily Beast:
Rachel Maddow Seizes Her Moment at Post-Keith Olbermann MSNBC
John Hendel / The Atlantic Online:
Kachingle and the Limits of Tip-Jar Journalism
Discussion: MediaPost, Poynter and eMedia Vitals, Thanks:jaredbkeller