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4:30 PM ET, February 28, 2011

Mediagazer

 Top News: 
Tanzina Vega / New York Times:
Cutting Out Middleman To Sell Small Ads Online  —  Online publishers, who have long been dismayed with the revenue from some of their advertising, are increasingly taking matters into their own hands.  —  In the last month, CBS Interactive and Forbes.com have both created their own ad exchanges …
RELATED:
Edmund Lee / AdAge:
New York Times Co., Hearst, Tribune and Gannett Form Private Online Ad Exchange  —  Local News and TV Properties Are Latest To Cut Networks, Other Middlemen, Out Of The Market  —  NEW YORK (AdAge.com) — The nations largest newspaper and local TV companies have created a new system …
Andrew Sullivan / The Daily Dish:
Home News  —  The Dish is moving!  In April, we'll be joining The Daily Beast.  —  For me, it's a strange mixture of excitement and sadness.  Sadness because the Atlantic has been a very special home for me and all the interns and staffers who have worked at the Dish.
RELATED:
Tina Brown / The Daily Beast:
Andrew Sullivan Joins The Daily Beast!  —  In exciting news for the two-year-old Daily Beast, the blogging trailblazer is moving his influential Daily Dish to our site.  His blog will occupy a new channel starting in early April, and he will become a Newsweek contributor.
Alexis Madrigal / The Atlantic Online:
Revealing the Man Behind @MayorEmanuel  —  It was the best fake Twitter account ever, deftly satirizing Rahm Emanuel, and elevating the Tweet and the f-word to the level of literature.  But the mystery writer was never revealed - until now.  —  There were many storylines in Rahm Emanuel's romp …
Discussion: Gawker, Mediaite, Poynter and FishbowlDC
DealBook:
Salon.com Sale Talks Collapse  —  Merger talks between Salon.com, a pioneer in online news and opinion, and Newser.com, a news aggregation Web site founded by journalist Michael Wolff, have collapsed, according to people involved in the talks.  —  Salon.com, which had quietly put itself …
Joshua Benton / Nieman Journalism Lab:
“Like,” “share,” and “recommend”: How the warring verbs of social media will influence the news' future  —  It appears that Facebook has settled on a central metaphor for the behavior of its 600 million users.  —  See an interesting article?  Want your friends to see it too?
Discussion: Rebooting The News
Mathew Ingram / GigaOM:
Memo to Newspapers: Incremental Change is Not Helping  —  Making the transition from being traditional print publishers to digital-first media outlets hasn't been easy for newspapers — in fact, many have stubbornly resisted, and tried to dip their toes into digital waters gradually without investing any substantial effort or resources.
Thanks:mathewi
RELATED:
Frédéric Filloux / Monday Note:
The Publisher's Dilemma  —  Today's title pays homage …
Discussion: Bloggasm and @mathewi
Joe Pompeo / Yahoo! News:
Charie Sheen: NBC interview ‘pure gold,’ ABC interview ‘slanted’  —  Celebrity gossip site TMZ set up a live-streaming interview with Charlie Sheen Monday afternoon following his widely talked about interviews earlier that morning on the “Today Show” and “Good Morning America.”
RELATED:
Brian Stelter / New York Times:
Oprah's New Channel Struggles to Pull in the Viewers  —  Oprah Winfrey is finding out just how hard it is to build an out-of-the-way channel into a television destination.  —  OWN, her two-month-old channel, is attracting fewer viewers than the obscure channel it replaced, Discovery Health.
Barry Newman / Wall Street Journal:
Today's News, Brought to You by Your Friends at the CIA  —  Spy Service Translates World's Papers at Secret Cost; Mr. Hounsell Has Few Buyers  —  ALEXANDRIA, Va.—Now that the revolution is over, Egypt's newly free press will make a fascinating read—if you happen to know Arabic.
Discussion: @jayrosen_nyu
Scott Rosenblum / NYConvergence.com:
Independent NJ Hyperlocal News Site Takes on AOL's Patch at MIT NY Forum (#hyperlocal)  —  Hyperlocal news can be truly local, serve the community and also be profitable, the CEO and publisher of New Jersey's TheAlternativePress.com told attendees at an MIT Enterprise Forum of New York City held …
Justin Elliott / Salon:
The story behind the “Roger Ailes indictment” story  —  On Sunday morning, the economics analyst and TV commentator Barry Ritholtz dropped a bombshell on his blog: Roger Ailes, the powerful president of Fox News, will be indicted in connection with allegedly telling a News Corp. executive …
Arthur S. Brisbane / New York Times:
An American in Pakistan  —  “What is the purpose of this supposedly independent paper — to ask permission of the government before reporting what the government is doing?”  —  Kevin Maher, Geneva, Ill.  —  “The New York Times is now, quite obviously and by its own admission, in the business of concealment.”
Ben Sisario / New York Times:
Investors Are Drawn Anew to Digital Music  —  Since it emerged in the 1990s, digital music has been hugely popular with fans, but for online music companies and their investors it has almost never been profitable.  —  And yet the money has again started pouring in.
Discussion: hypebot
Vadim Lavrusik / Mashable!:
Facebook's Growing Role in Social Journalism  —  A Facebook-only news organization?  It was only a matter of time.  —  The Rockville Central, a community news site in the Washington, D.C., area, will move all its operations and news coverage to its Facebook Page starting on March 1.
Discussion: Crikey
Edmund Lee / AdAge:
How Social Media Stole Your Mind, Took Advertising With It  —  And Now, a Tweet From Your Sponsor: With Multitasking Stretching Cognitive Capacity, Are Messages That Drive Marketing Meaningless?  —  Despite all our enthusiasms for the millennium, I remain a stalwart child of the '80s …
 
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 More News: 
Nicholas Carlson / SAI:
DailyCandy Poaches Hearst's Queen Of The (Digital) Lady Mags
Barb Palser / American Journalism Review:
Will the iPad Save Print?
Garett Sloane / New York Post:
YouTube millionaires  —  Google's success in wringing …
Discussion: SAI, Noted and Bloggasm
Matthew Creamer / AdAge:
Q&A Sites Struggle to Gain Traction as Viable Biz Models
Alex Alvarez / Mediaite:
Say Hello To The Mary Sue, Abrams Media's New Geek Site For Women
Lucia Moses / Adweek:
Who'll Save Time Inc. Now?
Discussion: Future of Journalism
Mike Shields / Adweek:
Profile: Say Media  —  Merged ad net, tool vendor strives to become modern media company
WWD Media Headlines:
Memo Pad: Commemorating a Catastrophe... NYT Poaches Ian Adelman...
 Earlier Picks: 
Dylan Byers / Mediaweek:
Tina Brown, Media Darling
Discussion: Mediaite
Emily Steel / Wall Street Journal:
The Billboard That Knows  —  Ad Industry Experiments …
Stephanie McCrummen / Washington Post:
After Iraq's Day of Rage, a Crackdown on Intellectuals
Nat Ives / AdAge:
Ad Age Digital A-List: All Things D
Discussion: BoomTown
Eli James / Novelr:
The Very Rich Indie Writer
Discussion: SAI and Gizmodo
Sharon Waxman / The Wrap:
Variety Peeks Out From Behind the Paywall - News Blog to Debut