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1:25 PM ET, February 28, 2011

Mediagazer

 Top News: 
Tanzina Vega / New York Times:
Cutting Out Middleman To Sell Small Ads Online  —  Online publishers, who have long been dismayed with the revenue from some of their advertising, are increasingly taking matters into their own hands.  —  In the last month, CBS Interactive and Forbes.com have both created their own ad exchanges …
RELATED:
Edmund Lee / AdAge:
New York Times Co., Hearst, Tribune and Gannett Form Private Online Ad Exchange  —  Local News and TV Properties Are Latest To Cut Networks, Other Middlemen, Out Of The Market  —  NEW YORK (AdAge.com) — The nations largest newspaper and local TV companies have created a new system …
Mathew Ingram / GigaOM:
Memo to Newspapers: Incremental Change is Not Helping  —  Making the transition from being traditional print publishers to digital-first media outlets hasn't been easy for newspapers — in fact, many have stubbornly resisted, and tried to dip their toes into digital waters gradually without investing any substantial effort or resources.
Discussion: Bloggasm and Monday Note, Thanks:mathewi
Andrew Sullivan / The Daily Dish:
Home News  —  The Dish is moving!  In April, we'll be joining The Daily Beast.  —  For me, it's a strange mixture of excitement and sadness.  Sadness because the Atlantic has been a very special home for me and all the interns and staffers who have worked at the Dish.
RELATED:
Tina Brown / The Daily Beast:
Andrew Sullivan Joins The Daily Beast!  —  In exciting news for the two-year-old Daily Beast, the blogging trailblazer is moving his influential Daily Dish to our site.  His blog will occupy a new channel starting in early April, and he will become a Newsweek contributor.
DealBook:
Salon.com Sale Talks Collapse  —  Merger talks between Salon.com, a pioneer in online news and opinion, and Newser.com, a news aggregation Web site founded by journalist Michael Wolff, have collapsed, according to people involved in the talks.  —  Salon.com, which had quietly put itself …
RELATED:
Dylan Byers / Mediaweek:
Tina Brown, Media Darling  —  Anyone outside of New York City's media fishbowl could be forgiven for waking up last Monday and wondering what the heck some lady named Tina Brown was doing on the front page of The New York Times.  In the 21st century, Brown has edited a failed magazine …
Discussion: Mediaite
Arthur S. Brisbane / New York Times:
An American in Pakistan  —  “What is the purpose of this supposedly independent paper — to ask permission of the government before reporting what the government is doing?”  —  Kevin Maher, Geneva, Ill.  —  “The New York Times is now, quite obviously and by its own admission, in the business of concealment.”
Barry Newman / Wall Street Journal:
Today's News, Brought to You by Your Friends at the CIA  —  Spy Service Translates World's Papers at Secret Cost; Mr. Hounsell Has Few Buyers  —  ALEXANDRIA, Va.—Now that the revolution is over, Egypt's newly free press will make a fascinating read—if you happen to know Arabic.
Discussion: @jayrosen_nyu
Justin Elliott / Salon:
The story behind the “Roger Ailes indictment” story  —  On Sunday morning, the economics analyst and TV commentator Barry Ritholtz dropped a bombshell on his blog: Roger Ailes, the powerful president of Fox News, will be indicted in connection with allegedly telling a News Corp. executive …
Garett Sloane / New York Post:
YouTube millionaires  —  Google's success in wringing more ad revenue from YouTube is giving rise to a new class of dot-com millionaires.  —  Google revealed last week that it is running ads against three billion videos a week on YouTube, up 50 percent from last year.
Discussion: SAI, Noted and Bloggasm
Lucia Moses / Adweek:
Who'll Save Time Inc. Now?  —  Rothenberg exit leaves publisher without clear digital strategy  —  There's been fallout big and small from the firing of Time Inc. CEO Jack Griffin, but the most significant was surely the loss of the company's digital head, Randall Rothenberg.
Discussion: Future of Journalism
Mike Shields / Adweek:
Profile: Say Media  —  Merged ad net, tool vendor strives to become modern media company  —  What are Jane Pratt, the celebrated editor of Jane and Sassy, and marketing guru Seth Godin (13 books and counting) doing working for the company that created those video overlay ads that YouTube eventually co-opted?
Matthew Creamer / AdAge:
Q&A Sites Struggle to Gain Traction as Viable Biz Models  —  Though a Surprising Number of Users Have Bought Into Quora and Others, Advertisers Aren't Quite Convinced  —  In December, it seemed that Quora, a 6-month-old website that allows its users to ask and answer questions of each other, had begun to grow at a rapid pace.
Nat Ives / AdAge:
Ad Age Digital A-List: All Things D  —  Blog Thrives by Competing — Aggressively — Against Other Blogs, as Well as Parent Dow Jones' Flagship Wall Street Journal  —  You might not think it sounds like a big scoop: A post last Tuesday revealed the date of a tech company's next publicity event.
Discussion: NetNewsCheck Latest and BoomTown
 
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