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12:30 PM ET, August 28, 2010

Mediagazer

 Top News: 
Jim / Gannett Blog:
Welcome to your new vital, valuable media brand; USA Today's reorganization steps back to the past  —  In a major shift in strategy, a top Gannett executive has announced a sweeping restructuring of its newspaper publishing strategy, one designed to be a model for the newsroom of the future in a rapidly changing digital marketplace.
RELATED:
Ken Doctor / Newsonomics:
USAT: It's (About) Time for the Next Re-Invention  —  You remember USA Today's innovation?  In 1982, it zagged when others were zigging.  The brilliance of Al Neuharth's vision was several-fold:  — Most importantly, it focused on audience.  An audience not attached to any particular local geography …
Marshall Kirkpatrick / ReadWriteWeb:
RIP Breaking News Online App: You Were the Best Way to Get News Fast  —  One year ago this month, the best iPhone app for finding out what's happening around the world, fast, launched to the public.  Breaking News Online (BNO), the incredible team lead by Dutch then-teenager Michael van Poppel …
Discussion: paidContent
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Laura Oliver / Journalism.co.uk:
Breaking news agency BNO withdraws iPhone app, expands wire services  —  News agency BNO News, which began as a breaking news Twitter service, is withdrawing its iPhone application as it expands its wire service.  —  The organisation launched the iPhone app in August 2009 prior to handing control …
Robert Andrews / paidContent:
BBC iPlayer Should Work For Brits Abroad, Global Version ‘Within A Year’  —  BBC director-general Mark Thompson has committed the corporation to making its iPlayer VOD service available to UK license payers whilst traveling overseas.  —  In his MacTaggart Lecture to the MediaGuardian Edinburgh …
Foster Kamer / Runnin' Scared:
Ben Huh of “Cheezburgur” Fame Offers to Take Reddit Off of Conde Nast's Marijuana-Hating Hands  —  ​Earlier today, it started breaking that Reddit — the user-controlled web content aggregator recently purchased by Condé Nast, which has now been accurately described as …
RELATED:
Hamilton Nolan / Gawker:
Reddit Tells Conde Nast to Go to Hell
Discussion: Switched
Wayne Friedman / MediaPost:
Will Digital Entities Want To Play In The Big-Budgeted TV Game?  —  Where does one market TV shows in the new digital age?  Do you need a big-branded network like HBO or NBC to power up pricey TV dramas and other programs, or will these traditional “brands” come to an end?  Will YouTube, Twitter and Facebook be enough?
Caroline McCarthy / The Social:
‘Social Network’ raises questions as debut nears  —  Actors Jesse Eisenberg (left) and Joseph Mazzello, playing Facebook co-founders Mark Zuckerberg and Dustin Moskovitz in the upcoming film ‘The Social Network.’  —  NEW YORK—They're everywhere here: on the sides of buses and along the walls …
Brian Stelter / ArtsBeat:
Going Online With the Emmys  —  LOS ANGELES — On the fringes of the Emmy telecast this year, producers are trying to appeal to the growing number of people who split their time between the television set and the computer screen.  —  The Academy of Television Arts & Sciences …
Deborah Potter / NewsLab:
Mobile news apps fall short  —  Little interactivity and even less innovation.  That's the headline from a new study of the state of mobile news from the University of Colorado.  The report chides news organizations for playing it safe and creating apps that just do the basics.
Alexis Madrigal / The Atlantic Online:
The Tweet Paywall  —  If it's true that attention is a scarce resource, drawing attention to something ought to be worth something, right?  —  That's the idea behind a service that soft-launched this summer called PayWithATweet.  It allows you to stash a piece of content (say …
Jack Neff / AdAge:
Isaiah Mustafa and Social Media Prove No Match for Free Goods  —  As Flood of Body Wash Slows, so Do Old Spice Sales  —  BATAVIA, Ohio (AdAge.com) — Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods.  —  The latest four-week scanner data …
Discussion: Gawker and the Econsultancy blog
Cory Bergman / Lost Remote:
A look at Miami Herald's hyperlocal approach  —  The Miami Herald is one of the five newspapers part of J-Lab's Networked Journalism Project, and compared to the other papers, the Herald is taking a different approach to community coverage with West Kendall Today.
RELATED:
Mark Briggs / Poynter Online:   Why News Startups Should Think Collaboration, not Competition, with Big Media
 
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 More News: 
Katya Foreman / WWD:
Memo Pad: Remember Those Hachette/Hearst Rumors?
Discussion: mediabistro.com and FishbowlNY
Joe Strupp / Strupp:
Major Garrett on Fox, His New Job And The Briefing Room Seat Controversy
Discussion: Romenesko and New York Magazine
Cate T. Corcoran / WWD:
Marketing's New Rage: Brands Sponsoring Influential Bloggers
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