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7:45 PM ET, August 11, 2010

Mediagazer

 Top News: 
Mike Steib / Inside AdWords:
DIRECTV partners with Google TV Ads  —  Cross-posted from the Google TV Ads Blog  —  Today, we're announcing a strategic partnership with DIRECTV through which Google TV Ads will offer inventory on a broad selection of television networks available on DIRECTV.
RELATED:
Julia Boorstin / Media Money with Julia Boorstin:
GoogleTV's Next Frontier: Google's DirecTV Partnership  —  Today's news that Google is partnering with DirecTV to sell ads for cable networks could have far-reaching implications for Google and the ad business.  This could be a win-win-win for Google, DirecTV [DTV Loading...
Sheelah Kolhatkar / The Atlantic Online:
The News Merchant  —  Interested in booking Joran van der Sloot's ex-girlfriend for the morning news?  Want an exclusive?  Got a little cash to spend?  Larry Garrison's the person to call, though most news networks won't admit they call him.  The inside story of how tabloid TV news is made …
Mike Taylor / FishbowlNY:
Playboy Hits the iPad, Sans Nudity  —  Playboy, the magazine famous for its photos of naked women, has launched an app for the iPad, with the same Apple-imposed iTunes restrictions (no nudity!) that govern its iPhone app.  —  minOnline reports: … “Gatefolds of skin”?  Sounds worse than it is.
RELATED:
Jeff Rivera / mediabistro.com:
So What Do You Do, Hugh Hefner, Founder of Playboy Enterprises?
Discussion: UnBeige and mediabistro.com
Claire Atkinson / New York Post:
You've got friends  —  Facebook Chief Executive Mark Zuckerberg and AOL CEO Tim Armstrong are quietly discussing a strategic alliance aimed at boosting their online ad businesses, The Post has learned.  —  The two companies have been talking for several months about a partnership …
Matea Gold / Los Angeles Times:
Here's Johnny, digitized: A searchable database created for Carson's ‘Tonight Show’  —  The search tool for existing footage will be available for professional use, but many clips will also be posted for public viewing.  —  Johnny Carson is getting an upgrade for the YouTube era.
Discussion: WebNewser
RELATED:
Peter Kafka / MediaMemo:
Two Days After Steve Slater's Slide Ride, JetBlue Comes Back to the Web  —  Be honest — if you ran JetBlue, you'd want to stay quiet, too.  Right?  —  But the airline, which gets lots of credit for engaging its customers on the Web, on Facebook and on Twitter, had to speak up eventually …
RELATED:
Alexia Tsotsis / TechCrunch:
Confirmed: HOPA Dry Erase Girl Is A Hoax, Identity Revealed  —  “Girl quits her job on dry erase board, emails entire office (33 Photos)” is indeed a hoax, say its creators John and Leo Resig.  —  I'd love to pull out some well-worn meta-media analysis about how memes are increasingly …
RELATED:
Peter Kafka / MediaMemo:
Meet the Prankster Brothers Behind “Jenny,” …
Peter Kafka / MediaMemo:
Still Going!  As Promised, Viacom Appeals YouTube Copyright Ruling  —  In June, Google won a huge legal victory in its three-year YouTube copyright fight with Viacom.  But that was a battle, not the entire war.  As promised, Viacom has appealed the federal court ruling, via a filing today.
Joe Pompeo / The Wire:
Peter Lattman Is Leaving The Wall Street Journal For The New York Times  —  The Wall Street Journal is about to lose another one of its star reporters.  —  Peter Lattman, who covered law before switching to the private equity beat, is headed to the New York Times, Business Insider has learned.
Joshua Topolsky / Engadget:
Exclusive: Upcoming Apple TV loses 1080p playback, gains apps... and will be renamed iTV  —  You might remember that we broke news of an updated Apple TV headed to market just a few months ago.  If your brain isn't working right, let us jog it: a trusted Engadget source asserted that the gang …
Keith J. Kelly / New York Post:
Newsweek's editor exodus  —  Pressure is mounting to find a new editor-in-chief of Newsweek, as the staff defections continue in the wake of the sale two weeks ago to stereo mogul Sidney Harman.  —  Jon Meacham, the current editor-in-chief, is telling staffers he hopes to pack it in by Labor Day.
Discussion: Yahoo! News
Adrianne Jeffries / ReadWriteWeb:
Tribune Co. Hopes Anchorless TV Newscast Will Be Just Like Surfing the Web  —  From the department of You Just Don't Get It, Do You: Tribune Co. is planning to blow the traditional TV newscast apart in an attempt to imitate the experience of Web browsing on TV.
Mike Taylor / FishbowlNY:
Newsday to Hire 34 Journalists in Hyperlocal Push  —  Newsday, the Long Island daily, plans on staffing up to the tune of 34 new journalists and three others, according to a memo obtained by Ryan Derousseau at our sister site, MediaJobsDaily.  —  Derousseau reports:
Guardian:
Channel Five ‘bloodbath’ as Desmond culls seven directors  —  • Desmond plans to invest £1.5bn over five years  —  • Up to 80 jobs to go in £20m cost-cutting drive  —  • Five may return to Project Canvas  —  Channel Five is to lose seven of its nine executive board directors …
Discussion: Variety, The First Post and Media Week
 
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 More News: 
Oliver Luft / Press Gazette:
Condé Nast to publish eight regional editions of Glamour
Discussion: Media Week and Media Buyer Planner
Leslie Minora / Runnin' Scared:
Columbia Journalism School Is Worth Time and Money Even Though …
Discussion: Gawker
Rob ORegan / eMedia Vitals:
Spanfeller: ‘Web advertising works’
Tim Carmody / The Atlantic Online:
A Bookfuturist Manifesto
Journalism.co.uk:
[TNTJ] Blogging: The skill that begets all others
mUmBRELLA:
Australian newspaper sales decline began two decades ago
Olivia Koski / Epicenter:
10 Media Takes on the Google-Verizon Net Neutrality Proposal
Zeke Turner / New York Observer:
Stefano Shows Off His Very Own Vanity Project
Discussion: New York Magazine, Gawker and Romenesko
 Earlier Picks: 
Robert Gavin / Boston Globe:
Globe hires vice president for digital content
Discussion: Romenesko
Wall Street Journal:
H-P Board Surprised Hurd Didn't Go Quietly
Discussion: Deal Journal, DailyFinance and Digits
Jason Kincaid / TechCrunch:
Ustream Goes Hollywood With New Office And Hires
Discussion: NewTeeVee and The Wrap
David Kaplan / paidContent:
Disney's Iger: Getting Aggressive On ‘Premium’ DVD Rental Window, Pricing
Discussion: MEDIA BEESWAX
Laura McGann / Nieman Journalism Lab:
To click or not to click: Could tiered data plans water down …
Discussion: eMedia Vitals