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3:00 PM ET, August 11, 2010

Mediagazer

 Top News: 
Alexia Tsotsis / TechCrunch:
Confirmed: HOPA Dry Erase Girl Is A Hoax, Identity Revealed  —  “Girl quits her job on dry erase board, emails entire office (33 Photos)” is indeed a hoax, say its creators John and Leo Resig.  —  I'd love to pull out some well-worn meta-media analysis about how memes are increasingly …
RELATED:
Ryan Tate / Gawker:   The Quitting Tale That Suckered the Whole Internet
Peter Kafka / MediaMemo:
Meet the Prankster Brothers Behind “Jenny,” …
Sheelah Kolhatkar / The Atlantic Online:
The News Merchant  —  Interested in booking Joran van der Sloot's ex-girlfriend for the morning news?  Want an exclusive?  Got a little cash to spend?  Larry Garrison's the person to call, though most news networks won't admit they call him.  The inside story of how tabloid TV news is made …
Claire Atkinson / New York Post:
You've got friends  —  Facebook Chief Executive Mark Zuckerberg and AOL CEO Tim Armstrong are quietly discussing a strategic alliance aimed at boosting their online ad businesses, The Post has learned.  —  The two companies have been talking for several months about a partnership …
Keith J. Kelly / New York Post:
Newsweek's editor exodus  —  Pressure is mounting to find a new editor-in-chief of Newsweek, as the staff defections continue in the wake of the sale two weeks ago to stereo mogul Sidney Harman.  —  Jon Meacham, the current editor-in-chief, is telling staffers he hopes to pack it in by Labor Day.
Discussion: Yahoo! News
Tanzina Vega / New York Times:
A Weekly Magazine Meant for Mobile  —  A small group of former magazine journalists and editors, including the former president of Newsweek, plan to launch a weekly digital magazine this fall that they hope will capitalize on the idea of creating content specifically for mobile technology.
Guardian:
Desmond wields axe at Channel Five  —  • Desmond plans to invest £1.5bn over five years  —  • Up to 80 jobs to go in £20m cost-cutting drive  —  • Five may return to Project Canvas  —  Channel Five is to lose seven of its nine executive board directors …
Discussion: Variety, The First Post and Media Week
Mike Steib / Inside AdWords:
DIRECTV partners with Google TV Ads  —  Cross-posted from the Google TV Ads Blog  —  Today, we're announcing a strategic partnership with DIRECTV through which Google TV Ads will offer inventory on a broad selection of television networks available on DIRECTV.
Wall Street Journal:
H-P Board Surprised Hurd Didn't Go Quietly  —  Hewlett-Packard Co.'s board got caught off guard by the public relations campaign waged on behalf of its ousted chief executive, Mark Hurd, to defend his reputation in the wake of his departure.  —  H-P's directors “hoped he would move on,” …
Discussion: Deal Journal, DailyFinance and Digits
Zeke Turner / New York Observer:
Stefano Shows Off His Very Own Vanity Project … “I think we should have our salad and then we will go fast through the magazine,” said Stefano Tonchi, the editor of W. It was Tuesday afternoon on the fourth floor of 4 Times Square and Mr. Tonchi was wearing a two-button gray suit and an open-collared white shirt.
Discussion: Gawker, New York Magazine and Romenesko
Adrianne Jeffries / ReadWriteWeb:
Tribune Co. Hopes Anchorless TV Newscast Will Be Just Like Surfing the Web  —  From the department of You Just Don't Get It, Do You: Tribune Co. is planning to blow the traditional TV newscast apart in an attempt to imitate the experience of Web browsing on TV.
Discussion: TV / Radio
Dave Itzkoff / New York Times:
Johnny Carson's Online Presence Gets a Boost  —  In one of his last “Tonight Show” monologues, in 1992, Johnny Carson informed his audience that a virus had struck the program's computers, wiping out “29 years of our writers' material.”  —  “Three of the best jokes you've ever heard in your life,” he said.
Journalism.co.uk:
[TNTJ] Blogging: The skill that begets all others  —  If you're a young journalist sitting around wondering what you can do right now to make yourself more attractive to potential employers, here it is: blog.  Blogging is very much the basis for all web communication and by blogging regularly …
Janko Roettgers / NewTeeVee:
Did Netflix Pay Too Much for Epix Content?  —  The news that Netflix is teaming up with Epix to bolster its online catalog has generally gotten good reception today, with Netflix stock up 8 percent and analysts like J.P. Morgan's Imran Khan giving the deal a thumbs up.
Jeff Rivera / mediabistro.com:
So What Do You Do, Hugh Hefner, Founder of Playboy Enterprises?  —  ‘The future is bright because of the power of the brand’  —  Call him a genius, call him a heretic, but don't call him a pornographer.  From first bringing bodacious bods to newsstands across America in the conservative 1950s …
Discussion: FishbowlNY
mUmBRELLA:
Australian newspaper sales decline began two decades ago  —  Despite claims that newspaper sales in Australia are bucking the international trend and remaining stable, new analysis suggests that compared to the country's growing population, sales have dropped significantly.
 
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 More News: 
Peter Kafka / MediaMemo:
Still Going! As Promised, Viacom Appeals YouTube Copyright Ruling
Olivia Koski / Epicenter:
10 Media Takes on the Google-Verizon Net Neutrality Proposal
Robert Gavin / Boston Globe:
Globe hires vice president for digital content
Discussion: Romenesko
Jason Kincaid / TechCrunch:
Ustream Goes Hollywood With New Office And Hires
Discussion: The Wrap
David Kaplan / paidContent:
Disney's Iger: Getting Aggressive On ‘Premium’ DVD Rental Window, Pricing
Discussion: MEDIA BEESWAX
 Earlier Picks: 
Laura McGann / Nieman Journalism Lab:
To click or not to click: Could tiered data plans water down …
Discussion: eMedia Vitals
James Ledbetter / Slate:
What Happened to Demand Media's Audience?
Vadim Lavrusik / Mashable:
How News Consumption is Shifting to the Personalized Social News Stream
Discussion: MEDIA BEESWAX
Mallary Jean Tenore / Poynter Online:
AP to Improve Obits of the Famous and Newsworthy
Rick Edmonds / The Biz Blog:
Can Newspapers Create New Revenue Stream with ‘Digital Malls’?