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11:50 PM ET, August 9, 2010

Mediagazer

 Top News: 
Staci D. Kramer / paidContent:
First Look: TBD Wants More From Users But Does It Deliver?  —  Robert Allbritton may only want zip codes, as he told paidContent in an interview, but the staff at newly launched TBD.com wants a lot more...  In order to get personalization, users are required to provide full names, zip code, year of birth and even gender.
RELATED:
Erik Wemple / tbd.com:
Letter from the editor: TBD is a little less TBD  —  Welcome to TBD.  We're pleased you're here.  —  This is a brand-new site that covers news and culture in the Washington, D.C. metro region.  It has been under construction for nearly a year, a gestation period that has seen a fair amount …
Soup:
Why TBD.com is better executed than most news sites.  —  Today TBD.com launched, a local Washington D.C. news site that understands how the web works.  —  First, they're linking out to stories that they didn't write.  Sites like Techmeme and Mediagazer are eating the lunch of MSM news sites …
Joe Pompeo / The Wire:
Forbes Bloggers' Compensation Will Be Tied To Web Traffic  —  Last week, we posed the question of what it means for Forbes' writers that new chief product officer (still not sure what that title is all about!)  Lewis D'Vorkin is starting to make some big adjustments to the editorial model.
RELATED:
Matthew Flamm / Crain's New York Business:   Inside the radical reinventionof Forbes
David Carr / New York Times:
A Gamble on a Weekly That Paid Off  —  Let me get this straight: A very rich guy buys a financially and editorially beleaguered weekly magazine, saying he wants to preserve an important journalistic asset.  That will never work, right?  —  I have three words for the haters: New York magazine.
Claudia Eller / Company Town:
Netflix and Epix working on major digital partnership to shake up pay TV landscape  —  In a deal that could transform the landscape for digital movie distribution, start-up pay-TV channel Epix is in serious negotiations to give Netflix exclusive online rights to films from its three equity partners …
Danielle Sacks / Fast Company:
Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul  —  Alex Bogusky, the Elvis of advertising, has left the business.  Is this a New Age midlife crisis or his greatest rebranding campaign?  —  “The philosophy behind much advertising is based on the old observation …
Ryan Chittum / CJR:
The Economist's Success Is Not a Marketing Story  —  It's a miserable time for the press, so it's somewhat annoying to see The New York Times's take this morning on one of the very few success stories of recent years, The Economist.  —  By now, if you follow the media media, you've heard about how …
RELATED:
Jeremy W. Peters / New York Times:
The Economist Markets to the Sophisticated
Discussion: New York Observer and Romenesko
Leena Rao / TechCrunch:
AdGrok Simplifies Keyword Bidding And More On Google AdWords  —  Using Google AdWords for search advertising is necessary for many businesses but choosing the right keywords to bid on can me a challenging task for those who are unfamiliar with the process.  There is an art to search engine marketing …
David Kaplan / paidContent:
E.W. Scripps Online Revs Rise, Despite Downward Pull Of Print Bundling  —  E.W. Scripps' online advertising revenues continued to rise in Q2, and the company offers a breakdown that shows where the success is and where it's still struggling.  For one thing, it shows the drag that tying print …
Jon Stokes / Ars Technica:
Google's count of 130 million books is probably bunk  —  Google's core Internet search technology famously grew out of a grad school project by Larry Page and Sergey Brin to index the world's books, and the modern Google Books Project actually touts itself as the part of Google that carries on the founders' original vision.
Discussion: kottke.org and ResourceShelf
Johnny Diaz / Boston Globe:
A new read on masculinity  —  Magazines see a market for stories about parenting, home life  —  Publisher Lisa Hickey, cofounder Tom Matlack, and editor Benoit Denizet-Lewis of The Good Men Project Magazine, an online venture.  (Michele Mcdonald for The Boston Globe)
Discussion: Romenesko
Will Richmond / VideoNuze:
Is Demand Media's “Factory” Approach the Future of Online Video - or Not?  —  Friday's $125 million IPO filing by Demand Media, the foremost content “factory” or “farm,” raises the question of whether its low-cost, high-volume content creation model is the future for independent online video …
Michael Calderone / Yahoo! News:
Can Petraeus shift Afghanistan narrative?  —  Public support for U.S. involement in Afghanistan continues dropping, according to recent polls.  And yet confidence in Gen. David Petraeus—the newly installed commander of the Afghan war initiative—remains comparatively high.
Slate:
Welcome to Slate Labs  —  Today we're kicking off an exciting new project at Slate called “Slate Labs,” which you've apparently already located if you're reading this.  See that “labs” in the URL, where it should say “www”?  That means you're officially off the reservation.
Discussion: Romenesko
Jim Romenesko / Romenesko:
Ex-HBR publisher Cranston named CJR publisher  —  COLUMBIA JOURNALISM REVIEW NAMES CATHRYN CRANSTON AS PUBLISHER  —  New York, NY (August 9, 2010) The Columbia Journalism Review (CJR) announced today that Cathryn Cronin Cranston, former publisher of the Harvard Business Review, has been named its publisher.
Discussion: CJR and FishbowlNY
David Folkenflik / NPR:
Bloggers And Cable Pundits: The New Newsmakers … This summer's lurching news cycle has served up fresh evidence that the legacy media have less say than ever in determining what stories to consider newsworthy — and which not to.  —  Instead, as new media players drive much of the news agenda …
Peter Kafka / MediaMemo:
Time Warner Fesses Up: Jack Griffin to Head Time Inc. “At the End of September”  —  Time Warner has finally sent out a press release announcing last week's news: Meredith (MDP) magazine head Jack Griffin will take over Ann Moore's role as the head of Time Inc. The only news here is the timing …
Doug Young / Reuters:
News Corp sells controlling stake in China TV channels  —  (Reuters) - Rupert Murdoch's News Corp said on Monday that it will sell control of its three Chinese TV channels to a fund backed by China's No.2 media company, in a pullback from the market after years of difficulty.
Discussion: Guardian and DailyFinance
Peter Kirwan / Guardian:
Google and Apple prepare for mobile advertising battle  —  Google and Apple are gearing up to launch ads on their apps, a strategy which is set to change the advertising landscape for ever  —  British mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple …
Discussion: Poynter Online
Nat Ives / AdAge:
Life Hasn't Always Been a Piece of Cake for OK!  Magazine  —  Brit Celeb Title Has Had Plenty of Ups and Downs in U.S. on the Way to Celebrating Its Fifth Birthday  —  NEW YORK (AdAge.com) — When the British media baron Richard Desmond and his company, Northern & Shell …
Discussion: Canadian Magazines
Patrick Smith / psmith, journalist:
Demand Media: The $114 million content machine that has nothing to do with news … I've been saying for a long while that Demand Media's digital content model has potential to make it big.  And now it's filing for an IPO, claiming the company has stock worth up to $125 million.
 
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 More News: 
MediaShift:
Gourmet Live, Quilting eMag Rethink Magazines in Digital Form
Addy Dugdale / Fast Company:
New Scientist Brainsources Its Latest Cover, While Guy Kawasaki Crowdsources His
Discussion: Journalism.co.uk
Lucia Moses / Mediaweek:
David Carey: The Architect
Discussion: New York Observer
Jeremy W. Peters / Media Decoder:
W Takes a New Direction  —  W, a magazine best known …
Discussion: New York Observer
Ellie Behling / eMedia Vitals:
AddThis provider Clearspring launches audience targeting tools
Gloria Park / The Politico:
Next D.C. career: blogger relations
Robert Andrews / paidContent:
Digital Imitation Is A Form Of Flattery For Old-Guard Publishers
Martin Belam / currybetdotnet:
5 ways that The Guardian puts external links onto web pages
 Earlier Picks: 
Chuck Ross / TVWeek.com:
Segall Hired as VP/Publisher at Company That Owns Deadline.com
INMA:
From print to digital audience engagement: why we can't sleep at night
Discussion: Kirk LaPointe's …
Chris Elliott / Guardian:
Open door ... on publishing the Afghan war logs
Joseph Plambeck / Media Decoder:
A Magazine Tests Neuromarketing
Helge Tenno / 180360720:
Is technology outracing the creative industry?
Ian Burrell / The Independent:
Faithless tune in to new way to go ‘prommercial’
Glenn Fleishman / Network World:
Interview: Author Susan Orlean on her life with the iPad
Discussion: mediabistro.com