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5:35 AM ET, June 7, 2010


 Top News: 
Frédéric Filloux / Monday Note:
Mediocrity is king  —  Last week, the Huffington Post reached a new apex.  Viewed from France, where ads are localized, its home page carried a remarkably tasteful ad: a farting application for the iPhone (see below).  As prudery still rules in American media, you'll notice that the farter's exhaust aperture has been blurred.
Discussion: Beyond Search
Martin Moore / MediaShift Idea Lab:
The Future of News: Not So Bleak, Not So Rosy  —  What's the future of news?  I'm tempted to say “not very much” since no one really knows too much about the future of news right now.  You know this is true because senior news folk have given up on the doom and gloom stuff and are starting to talk about …
David Carr / New York Times:
The Media Equation: How to Save Newsweek  —  Sometime this summer, someone other than The Washington Post will probably own the renowned brand of Newsweek.  When I wrote about the pending sale in this column last week, I waxed philosophical about the meaning of a newsweekly magazine in 2010 …
Discussion: Washington Post
Matthew Flamm / Crain's New York Business:
Wired's iPad liftoff  —  Tech title sells 73,000 copies in nine days on Apple tablet; wave of future?  —  Two months after the iPad's much anticipated April 3 debut, one thing is clear about the impact of Apple's tablet computer on the magazine industry: It has been very good for Wired.
Andrew Vanacore / Associated Press:
Publishers see signs the iPad can restore ad money
Discussion: MediaPost
Sam Stein / The Huffington Post:
Helen Thomas Dropped By Speaking Agency, Under Fire For Remarks On Middle East  —  Under fire for controversial remarks she made (and apologized for) about the status of Jews in Israel, longtime White House scribe Helen Thomas was dropped on Sunday by her speaking agency.
Discussion: Mediaite, TVNewser and CNN
Joe Flint / Company Town:
‘Modern Family’ producer says iPad episode ‘went too far in hindsight’  —  A producer of ABC's hit sitcom “Modern Family” said an episode that prominently featured Apple's iPad went overboard in hyping the product.  —  “It may have gone a little too far in hindsight,” said Jeff Morton, a …
Discussion: 5 Blogs Before Lunch
New York Times:
Other Voices: What Exactly Is a Blog?  —  Re “A Private Room With a Narrow View” (May 30), about a reporter's blog after looking around the room where the late jazz musician Hank Jones lived:  —  Your column left mostly unanswered several questions that really should be addressed …
John Lichfield / The Independent:
The end of ‘The World’, as its journalists know it, is nigh  —  The world is up for sale.  In the next 10 days, Le Monde (The World), France's most prestigious newspaper, will decide which of four domestic and foreign suitors should control a publication which has been majority-owned by its own employees for 59 years.
Jxpaton / Digital First:
If The Company Wins, The Employees Win.  We All Win.  —  I promised it on my first day on the job - Feb. 1st.  —  A couple of weeks later, I wrote to you and blogged that we would have it done in a couple of weeks.  —  A couple of weeks after that, I said it would be ready - you guessed it - in a couple of weeks.
Chris Bowers / Open Left:
Amateur blogosphere, RIP  —  Today the New York Times announced that it will incorporate into the NYT website: … Only five years ago, the progressive political blogosphere was still predominately a gathering place for amateur (that is, unpaid or barely paid) …
Stephanie Clifford / New York Times:
Bravo Will Make You a Reality Star (if the Web Agrees)  —  THE new Bravo reality show “Bethenny Getting Married?” is ready to tape, and its star, an outspoken brunette named Bethenny Frankel, is right on time.  She walks into Fig & Olive, an airy Manhattan restaurant, and exchanges cheek kisses with Bravo producers and cameramen.
Discussion: New York Magazine
Stuart Elliott / Media Decoder:
Upfronts: Two Down, Three to Go  —  Two of the five big television networks that broadcast in English have completed their sales of commercial time for the coming season in what is called the upfront market.  —  Fox Broadcasting, part of the News Corporation, and CW, owned by the CBS Corporation …
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 More News: 
Mike Henry / AdAge:
What a Toddler Can Tell You About the Future of Media
Rupal Parekh / AdAge:
Ten Questions With @BPGlobalPR
Discussion: New York Times
Brian Moylan / Gawker:
British Newspaper Has Given Up on Writing Headlines Entirely
Peter Lauria / The Daily Beast:
Sex War at MTV
 Earlier Picks: 
Audrey McAvoy / Associated Press:
154-year-old Honolulu Advertiser prints last issue
Marc Ambinder / The Atlantic Online:
PDF10: Truth Telling and Shaming