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9:00 AM ET, March 29, 2024

Mediagazer

 Top News: 
Alexandra Bruell / Wall Street Journal:
The Atlantic is profitable, has 1M subscribers, and revenue grew 10% in 2023 thanks to a 50% price hike, a harder paywall, and a shift to in-depth reporting  —  Storied magazine raised subscription prices and hired top talent; ‘we make something worth buying’
Ashley Carman / Bloomberg:
How MowPod, which sells podcast advertising tools, uses mobile game ads to incentivize gamers to follow shows on Apple Podcasts in order to earn in-game tokens  —  At least nine of the current top 50 shows on Apple Podcasts have been promoted in mobile games  —  Welcome back to Soundbite.
Discussion: @kantrowitz
NPR:
How Richmond Standard, a newspaper funded by the California town's biggest employer Chevron, puts its own spin on events as the town's primary news source  —  NPR's David Folkenflik reported this story with Miranda Green of Floodlight, a nonprofit newsroom that investigates the powerful interests stalling climate action.
Jackie Snow / Quartz:26 minutes ago
How newsrooms like Semafor and Skift are using generative AI for internal editing, story summaries, paywalled chatbots trained on their archives, and more  —  Beyond high-profile wins and faceplants, understated but impactful applications of generative AI are transforming newsrooms
Discussion: @semaforcomms
New York Times:
Karlie Kloss' Bedford buys Life publication rights from Dotdash Meredith and plans to resume regular print publication in 2025; Josh Kushner will be publisher  —  The investor Josh Kushner and his wife, Karlie Kloss, have struck a deal with Barry Diller's media company to revive it as a regular print title.
New York Times:
The NBC News-Ronna McDaniel saga highlights the perks and perils of partisan talk TV; a source says McDaniel is now seeking $600K+ for her two year deal  —  Why are television news networks so enamored with paid Beltway analysts?  —  Trying to juice ratings in an election year …
Peter Kafka / Business Insider:
The proposed Living Wage for Musicians Act would add $4-$10/month to streaming fees, distributed based on usage and also capped to limit funds to top artists  —  - A proposed bill would add an extra $4 to $10 a month to streaming music fees.  — Making streaming music work better for artists …
Discussion: The Guardian, UMAW, @pkafka and @pkafka
Daniel Thomas / Financial Times:
New York-based The Brandtech Group, which provides generative AI-based tools for advertising and marketing campaigns, raised a $115M Series C at a $4B valuation  —  The Brandtech Group will use funds to disrupt industry with machine-generated content and artificial intelligence
Amrita Khalid / The Verge:
YouTube says 25%+ of Partner Program channels earn money from Shorts; of those who joined the program thanks to Shorts, 80% earn from other parts of YouTube  —  One year after YouTube turned on revenue sharing for its shortform video feature, a growing chunk of creators are getting paid for it.
Washington Post:
Scammers are using sample videos of influencers with modest social media presence to create AI deepfake ads that often push offensive products and ideas  —  Artificial intelligence is spurring a new type of identity theft — with ordinary people finding their faces and words twisted to push often offensive products and ideas
Advanced Television:
European Audiovisual Observatory: Netflix, Prime Video, and Disney+ took 85% of VOD viewing time in nine EU countries from September 2022 to September 2023  —  Concentration is the main characteristic of VoD usage in Europe with 85 per cent of viewing time generated by only three services (Netflix, Prime Video and Disney+).
 
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 More News: 
Sara Guaglione / Digiday:
BDG's SVP of marketing details changes amid referral traffic declines, including prioritizing quality, focusing on Instagram and TikTok, and staging events
Jake Kanter / Deadline:
Actor Sara Poyzer says BBC is using AI instead of her voice in a documentary; the BBC says it is to recreate the voice of a dying person at a family's behest
Charlotte Tobitt / Press Gazette:
The UK's Reach plans to move 300 of its 2,000 journalists into central traffic-driving content hub to reduce the number of journalists writing similar stories
Discussion: HoldtheFrontPage
 Earlier Picks: 
The Wrap:
Sources: ex-Vice chief Shane Smith is trying to raise money to buy Vice Media back from Fortress, which led a group that bought Vice out of bankruptcy in 2023