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12:10 AM ET, February 28, 2015

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 Top News: 
Ben Smith / BuzzFeed:
One BuzzFeed post on #thedress has grabbed 28M views, 79% from mobile, 94% from social sources  —  The Dress  —  I sent this email to the BuzzFeed editorial staff this afternoon.  —  BuzzFeed sprouted from the depths of web culture, and began its life as a place to find delightful things on the internet.
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Brian Morrissey / Digiday:
#TheDress meme shows that even as legacy publications chase BuzzFeed, BuzzFeed still wins
Nicole Levy / Capital New York:
The New York Observer rebrands its site as “The Observer” to emphasize national audience  —  A New ‘Observer’  —  In a move to appeal to a broader, national audience and a wider collection of luxury advertisers, Observer Media has rebranded The New York Observer's website as “The Observer.”
Kristina Eriksson / Financial Times:
Financial Times total circulation up 10% YoY to 720K, digital up 21% to 504K, representing 70% of subscribers  —  Financial Times - 2014 results  —  27 February 2015: The Financial Times saw a sharp increase in profits in 2014, driven by growth in subscription and digital revenues and a record high circulation.
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Dave Jamieson / The Huffington Post:
Washington Post To Rethink Drug Testing Job Seekers After D.C. Legalizes Weed  —  If you've ever been offered a job at The Washington Post, you know there's one undignified step in the hiring process that just about everyone goes through, no matter how many Pulitzer Prizes they've won: You have to pee in a cup.
Discussion: Washington Post and FishbowlDC
Pat Kitano / Medium:
Curating topical news for local consumption bypasses lack of syndication and allows niche coverage  —  Topical News Curation at the Local Level  —  Defining the curation methodology that will provide sustainable delivery of topical news to local readers across hundreds of cities
Discussion: Simon Owens
Guardian:
Murdered blogger Avijit Roy received Islamist threats before his death  —  Avijit Roy, who was hacked to death with machetes by a mob of unidentified attackers in Dhaka, had already received several death threats from Islamists for his writings on religion and science.
Discussion: @guardianworld
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Reuters:
Atheist U.S. blogger killed in machete attack in Bangladesh
Caysey Welton / Folio:
Six Kickstarter-funded niche publishing projects discuss success after funding  —  Crowd-Funded Startups Persevere in Niche Markets  —  Since its beginning in 2009, crowd-funding site Kickstarter has launched thousands of opportunities for entrepreneurs and established brands.
Wall Street Journal:
Comcast In Talks To Acquire Ad Technology Firm Visible World  —  Comcast Corp. is in talks to acquire the TV ad-targeting company Visible World, according to people familiar with the matter.  —  Such a move would thrust the cable giant into a stronger position in the burgeoning market for data-driven TV advertising.
Discussion: Multichannel News and Variety
Los Angeles Times:
While Netflix, writers guild, and indie music producers cheer FCC vote on net neutrality, other major media firms like 21st Century Fox and Viacom remain silent  —  Hollywood cheers FCC's new net neutrality rules  —  The Federal Communications Commission's adoption of tough new Internet rules …
Discussion: @megjameslat and Techdirt
AdExchanger:
Why ComScore Needs WPP's Investment To Take On Nielsen  —  Digital measurement company comScore needed WPP's investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner.  Although Nielsen dominates linear TV measurement, its push toward a “Total Audience” …
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Natalie Jarvey / Hollywood Reporter:
Vice Media to Launch Broadly, Its First Female-Focused Channel (Exclusive)  —  Vice Media is courting women.  —  The edgy, male-driven media company is launching Broadly, its first female-focused channel, this spring.  Vice's plan for the new online vertical is to tell a range of stories …
Christine Bader / Guardian:
New guidelines for keeping freelance journalists safe don't go far enough  —  Lives on the line: how to help protect freelancers in dangerous places  —  News organizations launched a new code of conduct this month to help protect freelancers on dangerous assignments.  Here's how it could be even better
Discussion: @evadienel
Alexandra Steigrad / WWD:
ASME Analyzes Magazine Advertising Rules  —  The American Society of Magazine Editors is in the process of changing its guidelines, as large, mainstream publishers continue to break down the lines between editorial and advertising, WWD has learned.  —  ASME, which runs the National Magazine Awards …
 
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AdExchanger:
Why ComScore Needs WPP's Investment To Take On Nielsen  —  Digital measurement company comScore needed WPP's investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner.
Say Media / Say Daily:
Changes for ReadWrite, Remodelista & Gardenista  —  Today, Say Media closed a deal to sell ReadWrite to Wearable World.  As some of you may recall, Say Media has partnered with Wearable World on hack-a-thons …
Search Marketing Expo News:
SMX West Starts Next Tuesday; All Access Conference and Free Expo+ Passes Still Available  —  Search Marketing Expo - SMX West conference begins next Tuesday in San Jose.  Register now to reserve your spot!
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 More News: 
Kevin Gallagher / Freedom of the Press Foundation:
Of 65 major news organizations, 25% don't use email encryption, 25% needed configuration improvement
 Earlier Picks: 
Peter Kafka / Re/code:
New York Times CEO Mark Thompson on the Paper's Digital Future: The Full Code/Media Interview (Video)
 

 
From Techmeme:

Allister Heath / Telegraph:
Apple Watch will replace your car keys, says Tim Cook

Tracey Lien / Los Angeles Times:
Uber discloses one of its databases was breached in May 2014; personal info, including drivers' license numbers, of up to 50K drivers at risk

Nathan Donato-Weinstein / bizjournals:
Google submits master plans for Mountain View campus featuring moveable, canopied structures

 
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