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12:00 PM ET, April 13, 2010


 Top News: 
Claire Cain Miller / New York Times:
Twitter Unveils Plans to Draw Money From Ads  —  Twitter will unveil on Tuesday a much-anticipated plan for making money from advertising, finally answering the question of how the company expects to turn its exponential growth into revenue.  —  The advertising program …
Biz / Twitter Blog:
Hello World  —  Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet.  Over the years, we've resisted introducing a traditional Web advertising model because we wanted to optimize for value before profit.
Michael Learmonth / AdAge:
Twitter Has a Business Model: ‘Promoted Tweets’  —  Search Ads For Twitter That Split Difference Between ‘Earned’ and ‘Paid’ Media  —  NEW YORK ( — In the four years since Twitter launched, two questions have hung over the micro-blog service: Can it make money?  If so, how?
Mark S. Luckie / 10,000 Words:
Online and multimedia storytelling from the 2010 Pulitzer Prize winners  —  In today's digital media environment, it's not enough to produce a lengthy print piece — you've got to have some sort of web element that adds to and enhances it.  The following Pulitzer Prize-winning stories show …
Discussion: NetNewsCheck Latest
Fitz & Jen:
2010 Pulitzer Prize winners:
Los Angeles Times:
Critic's Notebook: On this year's drama award, the Pulitzer board blew it  —  In honoring ‘Next to Normal,’ the board ignored the advice of its drama jury in favor of its own sentiments, says Pulitzer jurist Charles McNulty.  —  Buried in Monday's announcement of the 2010 Pulitzer winners …
Bill Carter / Media Decoder:
How the Conan O'Brien-TBS Deal Happened  —  Conan O'Brien's manager, Gavin Polone, said that a whirlwind negotiation of only about 10 days led the late-night star to leave network television and jump to the cable network, TBS.  —  “They called us about a week and a half ago,” Mr. Polone said, in outlining how the negotiations began.
Bill Carter / Media Decoder:
Conan O'Brien Will Do a Late-Night Show on TBS
Josef Adalian / The Wrap:
Shocker: Conan Headed Back to TV— On TBS, Not Fox
Steve Krakauer / Mediaite:
MSNBC President Griffin Says David Shuster Suspension “All About Loyalty”  —  We published an email exchange Thursday night between MSNBC President Phil Griffin and a David Shuster fan about his anchor's indefinite suspension.  —  Mediaite spoke exclusively with Griffin today about the reasons behind …
Jeff Jarvis / BuzzMachine:
News(paper) in the cloud  —  I think it's possible today to run a news organization — up to the point of publishing — from the cloud, changing not only the production process of news but also its culture.  John Paton, CEO of Journal Register, is about to prove it with his Ben Franklin Project.
Leena Rao / TechCrunch:
YC's NewsTilt Aims To Help Journalists Create A Business Model For Content  —  The business and content models behind news have been changing dramatically over the past few years; with the mechanisms by which journalists interact with their audiences constantly transforming along the way.
Nat Ives / AdAge:
New York Times Revamps Business Section Online  —  Move Is Latest, but Not First, Play for Wall Street Journal's Readers and Advertisers  —  NEW YORK ( — Even as The Wall Street Journal prepares a New York edition aimed squarely at New York Times readers and advertisers …
Discussion: MediaPost and Strupp
Apple to Lend Hand to IAd Producers  —  Early Adopters Get an Added Bonus: Some Fairy Dust From Company Itself  —  NEW YORK ( — Apple's not just getting into the business of selling ads.  They're going to make them as well, at least in the beginning for the earliest adopters of the new iAd format.
Discussion: paidContent
Peter Kafka / MediaMemo:   Is Apple Closing Off the iPhone to Rival Ad Networks?
Jason Boog / GalleyCat:
Hipster Puppies Site Lands Book Deal; Creator Explores the “Natural Tumblr-to-Book Ecosystem”  —  Last week the popular Tumblr blog Hipster Puppies nabbed a book deal with NAL/Penguin, bringing cute pictures of puppies in sunglasses, mustaches, and hip neck scarves to bookstores.
Nellie Andreeva /
NBC Picks Up ‘Law & Order: LA’ For Fall; ‘SVU’ Cleared For 12th Season With Cast; Original ‘L&O’ Looks Good For Record 21st  —  EXCLUSIVE: Dick Wolf is once again looking to expand his Law & Order empire to 4 series on the air.  Sources tell me that NBC has picked up Law & Order: Los Angeles (aka LOLA) with a 13-episode order for fall.
JD Lasica /
GroundReport: Citizen journalism gets richer  —  A chat with the founder of GroundReport from JD Lasica on Vimeo.  —  Five years ago we launched as the first free hosting and sharing site for video and digital media (yes, before YouTube).  Secretly, I wished that more of the videos …
Discussion: NetNewsCheck Latest
Adrian Chen / Gawker:
Stephen Colbert Grills Wikileaks Founder on Helicopter Video  —  Tonight on the Colbert Report, Stephen Colbert interviewed Wikileaks founder Julian Assange.  We were wondering how Colbert would handle a subject as serious as a video showing 12 people being killed.  Well, he handled it pretty seriously.
Discussion: Times of London
Publishing Executive Business Management News:
Yale Launches Course for the Book and Magazine Publishing Industry  —  (Press Release) New Haven, Conn.—Yale University will launch a new Yale Publishing Course this summer, bringing emerging industry leaders from around the world together with experts in their respective fields to tackle the most compelling issues facing publishers.
Greg Sandoval / CNET News:
Feds raise questions about big media's piracy claims  —  After spending a year studying how piracy and illegal counterfeiting affects the United States, the Government Accountability Office says it still doesn't know for sure.  —  Congress tasked the GAO in April 2009 with reviewing the efforts …
Stuart Elliott / New York Times:
Advertising: Old Campaigns That Won't Die or Fade Away  —  MADISON AVENUE is coming up with a digital variation on an Irving Berlin standard: The campaign has ended, but the advertising lingers on.  —  Thanks to Internet staples like YouTube, Facebook and the special Web sites known as microsites …
Chris Ariens / TVNewser:
Live Mobile TV Gets Summer Test Run  —  FOX Business Network anchor Nicole Petallides moderated the opening breakfast discussion this morning at the 2010 NAB Show.  The topic: taking live programming on the go, on any number of new mobile devices, including the iPad, which was front at center during this morning's chat.
Paul Carr / TechCrunch:
NSFW: I Admit It, The iPad Is A Kindle Killer.  I Just Wish It Weren't Going To Kill Reading Too  —  For one reason or another, I've spent the past few weeks down at the TechCrunch offices.  As a result, it's proved almost impossible to avoid iPad fanboy hysteria.
Discussion: Soup
Cody Brown / TechCrunch:   Dear Authors, Your Next Book Should be an App, Not an iBook
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What We're Reading - March 25, 2015  —  Ad Exchanger, “Over-The-Top Video A Balance Between ‘High-Touch And Automation’ At AOL”  —  AdWeek, “AOL CEO Tim Armstrong Encourages Agencies to Step Up Their Game on Execution”
Search Marketing Expo News:
SMX Advanced Rates Increase Saturday - Register Today!  —  Super early bird pricing for SMX Advanced expires this Saturday, March 28.  Register now for the lowest possible rate.
Navigating Programmatic TV Terrain, Trading Desk Style  —  Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to inventory …
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 More News: 
Todd Leopold / CNN:
A new era for The National Enquirer?
Mike Fleming /
‘Modern Family’ Cast Will All Compete For Supporting Emmys After Ed O'Neill Gesture
Steve Smith / MediaPost:
Streamy Awards 2010: Low Self-Esteem Theater
Discussion: Mashable!
Laureen Ong to Head Travel Channel
Discussion: MediaPost
Ryan Lawler / NewTeeVee:
Edgecast Raises Another $10M for CDN Expansion
Discussion: Online Video News
Reinventing the Newsroom:
Putting Demand Media to the Test
Jonathan Stempel / Reuters:
Tribune lenders say bankruptcy plan unfair
Discussion: Associated Press and Romenesko
Ryan Lawler / NewTeeVee:
Google to Open-source VP8 for HTML5 Video
Discussion: Daring Fireball
 Earlier Picks: 
Angela Natividad / mipblog:
MIPTV Liveblog: Twitter as Friend, Not Foe, to Media Players
David Kaplan / paidContent:
HuffPo Launching New Verticals, Expanding Into Food And Arts
Joe Strupp / Strupp:
NBC News Partners With The Advocate
Felix Gillette / New York Observer:
Amid Major Staff Reductions, ABC News Teams Up With Daylife to Ramp …
Nielsen Wire:
Nielsen's Inaugural ‘Fourth Screen Report’ for Location-Based Video Ad Networks
Discussion: MediaPost, and NewTeeVee
Newsosaur / Reflections of a Newsosaur:
Digital ad share at newspapers hits new low
Josh Kosman / New York Post:
Unclear future  —  If radio giant Clear Channel Communications …